P1 Unit 3 Business Btec

Topics: Merlin Entertainments, Madame Tussauds, Market penetration Pages: 4 (1364 words) Published: June 19, 2013
P1

The Tussauds
This group is a now part of a Merlin Entertainments.
It is also the world’s 2nd biggest leisure group; it is second because of Disney. This group is based in Poole, Dorset, from this it manages a lot of brands and also more than 50 attractions, some of the attractions are: * The Madame Tussauds (The Tussauds Group is now part of Merlin Entertainments) * Legoland Parks

* Sealife Centres
* Gardaland in Italy
* The Dungeons and the London Eye
* Alton Towers, Thorpe Park
And
* Chessington World of Adventures

There are twelve Madame Tussauds around the world, and every one of them has taken out out the red carpet people and the main ones are: * London,
* New York,
* Amsterdam,
* Las Vegas,
* Hong Kong,
* Bangkok,
* Washington DC,
* Berlin, 
* Hollywood,
* Vienna
*  Blackpool.
Vodafone group and the Techniques used to market their products: Vodafone group is a British multinational telecommunications company HQ is in Newbury. In addition it is the world’s biggest mobile telecommunication company, this company is measured by subscribes as well as 2011 revenues. It owns and works networks in more the 30 different countries and also has partner networks in more than 40 other countries. One more thing is that Vodafone also owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. Marketing means sorting out customers’ needs as well as finding the right product or service to make sure the needs are met. In doing so it will make sure the levels of sale would go up. The products they have don’t try to just make the customers say waw/ be impressed by the features they have on them but as well as this they try to increase the benefits on the products. Vodafone also tries to appeal to new customers and try to keep the ones that already are with them still interested. There are services...
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