Advertisement Is a Form of Communication Intended to Persuade an Audience

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging ‘environmentally friendly’ behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a “lazy man” routine through a loss of exercise .

Several types of media are working here in behind of advertisement, like television, internet, radio, news programs, and published pictures and articles and here the category of the product or services decides which could be the perfect and effective media.

Everyday we have a lot of companies in our surroundings who are advertising their products, services, business etc and trying to inform the public or their target audience about them. Sometimes they are just an advertisement but some companies works very hard to make their promotional / advertisement campaign very unique, striking and successful. There must be innovation and creativity involve in any successful creative advertisement campaign. Let’s look at 5 different innovative advertisements with different media.

1. News paper ad for hiring employees:

2. PETA ads. This action is named, ‘None of us would like to end up like this. Neither would other-than-human animals’

3. FREE Sample menu/poster:

4. Print ad:

5. Visual ad:

An advertisement done properly is a great way to grab your potential customers. Your ad could be published on the Internet, sent through direct mail or be placed in your local newspaper. But all the ads don’t response as we expected.