After reading this article what we can conclude is, to have a successful advertisement you need to have good promotion and creativity, otherwise you might not be able to get the viewers attention as easily. Another thing you want to keep in mind, for an advertisement to be effective is its production and placement needs to be based on a knowledge of the people. You need to know who you are trying to direct your product too. Lastly you want to decide "if you want to have your message seen or heard by many people fewer times, or by fewer people many times." This is an important decision because based on which you chose you will have your advertisement shown.
You get what you pay for, if what you are purchasing is high quality and good service it will most likely be more expensive. In the article it says "In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods;" this quote basically means the consumer will pay a higher price for higher quality.
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