Synthesis Essay On Advertising

Everything in the world is bought for a reason, whether prompted by human necessity or sneaky advertisements. Advertisements drive 90% of purchases made in a lifetime, including homes, toys, clothes, etc. These multitudes of purchases are made because advertising experts create propaganda and throw it persuasively upon every individual in every society. Advertisements are a significant part of today's culture because advertising and persuasion affect everyone all around the world. It is important to consider how effective advertising actually is since there are different ways to promote a product. Overall, this issue requires society to consider how companies promote their products so they may realize how they are being affected; however, if …show more content…
This especially occurs in cigarette ads since they show and promote a high “social acceptability of smoking and encourage[d] the incorrect belief that the majority of people smoke” (Source B). Even when the audience is aware of the reality and dangers of smoking, the advertisement still has an effect on them. Why? Even though society is aware of reality, the advertisement is effective because it shows social acceptability and that “everyone who's anyone is doing it.”
While it is in human nature to yearn to be a part of a group, there are few who yearn to diverge from the majority of society. To those few, advertising is still effective, in that they may buy a product opposite of the one advertised, but still, a purchase motivated by an advertisement.
Advertisements look to manipulate and persuade their consumers to purchase their products by using tactics such as boosting the customers’ self-esteem and lying to them. Even though people know the corruptness present in advertisements they still fall victim. Advertisements are effective for every individual in every society, no matter personal views. Whether it seems effective or not, advertisements motivate 90% of purchases in