CSR - Corporate Social Responsibility

Topics: IPhone, Apple Inc., ITunes Store Pages: 3 (1617 words) Published: November 5, 2014

Corporate Social Responsibility – Seminar Work
Apple Inc.
Current company position including market size/share
90% of the market is controlled by the top 10 manufacturers, Apple being the most profitable. During the fourth quarter of 2012, Apple took 70% of all profits generated by the smartphone market while Samsung trailed at a distant second with 25%. Q2 2014 – Apple (iOS) controls 11.9% of current smartphone market share whilst Samsung dominates 25.2%, however Apple are actually more profitable than Samsung as they sell iPhones at an average of $400 per handset, in comparison with Androids average of $200 (nearly half) Q4 2013 – Apple dominated PC & tablet market 19.5%

Main activities of the company
The Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone , iPad , Mac , iPod , Apple TV , a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud , and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store , App Store, iBooks Store, and Mac App Store. CITATION Opp13 \l 2057 (Oppenheimer, 2013) Industry/Market trends

Apple Inc. operates in a range of different markets; including; smartphone, pc, tablet, TV and electronic services & apps. The current market trends suggest that PC sales seem to be dropping and Tablets seem to be the up and coming trend. Dominating 51% of Apple’s most recent PC Unit sales. Apple's share of conventional PC notebooks has been increasing in unit share despite the supply of much cheaper tablets offered by every other PC maker. Apple's iPhone market share is also increasing despite the fact that...
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