TITLE: How Yeo Hiap Seng employ Market Segmentation to increase their market share BACKGROUND: The Company‚ Yeo Hiap Seng Ltd‚ is based in Singapore with three business divisions have sales revenue of S$402‚217‚000 in 2009 while the Malaysian Subsidiaries‚ Yeo Hiap Seng (Malaysia) Berhad is based in Jalan Tandang‚ Petaling Jaya‚ Malaysia with 2009 sales revenue of M$$546‚040‚000‚ 4% sales decrease compared to 2008. (Yeo Hiap Seng ’s Annual Report‚ 2009). The sales have been on declining trend
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profit comparative to previous year. Concerning‚ despite many noteworthy new investments. Brief Timeline: 1901: Yeo Hiap Seng Holdings Founded (family business) 1968: Publicly Listed 1994: Family infighting leads to takeover of the now "second largest food and beverage company in Singapore" by Ng Teng Fong’s Far East Group Hindsight: Better corporate governance would have enabled Yeo Hiap Seng to pre-empt and manage family business conflicts. An understanding of the nature of the conflict and the
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1900 Mr Yeo Keng Lian‚ the founder of today’s Yeo Hiap Seng‚ set up his small shop selling soy sauce in Zhangzhou‚ Fujian Province of China. 1935 Business rapidly flourished and the Yeo’s family moved the business to Singapore with a startup capital of $150 to establish the Yeo Hiap Seng Sauce Factory. 1950 With the brand gaining popularity‚ the company introduced a wider assortment of food and beverage products into the market. The company was the first to launch canned curry chicken which
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& Structure of Lesson Business Environment • • • • What does the business environment comprise? Use of PEST analysis Influences and drivers for change Glocalization Title of Slides Learning Outcomes At the end of this lesson‚ you should: Understand the nature of the business environment which includes ; • What does the business environment comprise? • Use of PEST analysis • Influences and drivers of change • Glocalization Title of Slides OPENING QUESTION WHERE
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APA citations to support your statements‚ explain what a PEST table is and why it is important to an organization (1-2 paragraphs). Pest Analysis is a frame work that strategy consultants uses to scan the mirco environment in which the firm operates. (Value Based 2013) PEST is Political‚ Ecomonic‚ Social factor and Techonolgies factors. Companies will use this in workshops and it will make the managmenets brainstorm techniques using PEST for strategic plannings‚ marketing planning or development
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PEST ANALYSIS Political- Hong Kong is politically stable‚ there would rarely be any political factors that will interrupt and slow down the company’s growth. Hong Kong doesn’t have goods and services tax so this allows McDonalds to have lower expenses and they can maximize their profit. The international operations of Mcdonald’s are highly influenced by the individual state policies enforced by each government. Economic- The economic collapse has caused Hong Kong to enter the recession stage in
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PEST ANALYSIS Stationary Businesses do not operate in a vacuum. The stationary business world is dynamic and to achieve competitive edge we should need to understand the dynamics of stationary industry and business . Our Organizations face problems from external factors which can affect products‚ policies‚ people and profits. To understand and evaluate external factors‚ we undertake what is called a PESTEC Analysis. * Political factors that affect businesses include new legislation such as the
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of art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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The Financial Environment- Group Presentation Economical Aspects: * ‘The European Crisis’ influence on demand.’ – Unfortunately the Euro could still collapse despite the bails out that have been taking place recently. Whilst the insurance industry appears to be well prepared if this does happen‚ the potential further consequences of a deeper recession across Europe would more than likely be harmful. It would reduce the demand for insurance products due to the reduction in disposable income and
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Task 1-Analysis of the Macro-environment Identify all the issues you can think of that might impact upon Hotel Chocolat and write them down in the relevant boxes. PESTEL Analysis | Political | * They are providing direct funding and management skills in the Osuben Basin region to launch and maintain sustainable projects to improve the lives of cocoa farmers | Economical | * 5% discount on all products for member of the tasting club * Hotel Chocolat guarantee that they will buy all
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