Yeo Introduction

Topics: Soy milk, Tofu, Fujian Pages: 2 (473 words) Published: July 16, 2012
Mr Yeo Keng Lian, the founder of today’s Yeo Hiap Seng, set up his small shop selling soy sauce in Zhangzhou, Fujian Province of China. 1935
Business rapidly flourished and the Yeo’s family moved the business to Singapore with a startup capital of $150 to establish the Yeo Hiap Seng Sauce Factory. 1950
With the brand gaining popularity, the company introduced a wider assortment of food and beverage products into the market. The company was the first to launch canned curry chicken which created a buzz of great excitement among the consumers given the convenience of having a meal in just minutes.

With its firm belief in constant product innovations, Yeo Hiap Seng pioneered the bottling of SOY BEAN MILK and CHRYSANTHEMUM TEA. 1955
Business continued to soar to greater heights and the company soon became privatized. 1967
The company pioneered the production of its Asian drinks in Tetra Brik aseptic containers using UHT process. By the late 1960s, Yeo Hiap Seng expanded its repertoire to include food products like chilli sauces to instant noodles and had also diversified its range of Asian drinks. As the business of exporting thrived, Yeo Hiap Seng started making inroads into Hong Kong, US and Europe.

Yeo Hiap Seng Limited was listed on the Stock Exchange of Singapore. 1975
Yeo Hiap Seng (Malaysia) Berhad was listed on the Kuala Lumpur Stock Exchange. 1995
Far East Organization acquired a majority stake in YHS.
In line with the company's rapid expansion, the company was relocated to 3 Senoko Way. 2000
YEO’S proudly received 2 Top Trends & Innovation Awards at SIAL 2000 (Salon International de L’Alimentation) in Paris for its Pink Dolphin & Ice Green Tea beverage. 2001
YEO’S clinched the New York Festival Bronze Metal & John V Seller Advertising Award for its 8-Treasure Tea. 2002
YEO’S was awarded the People Developer Standards Award by the Singapore Productivity & Standards Board. 2003
YEO’S unveiled a new range of...
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