TITLE: How Yeo Hiap Seng employ Market Segmentation to increase their market share BACKGROUND: The Company‚ Yeo Hiap Seng Ltd‚ is based in Singapore with three business divisions have sales revenue of S$402‚217‚000 in 2009 while the Malaysian Subsidiaries‚ Yeo Hiap Seng (Malaysia) Berhad is based in Jalan Tandang‚ Petaling Jaya‚ Malaysia with 2009 sales revenue of M$$546‚040‚000‚ 4% sales decrease compared to 2008. (Yeo Hiap Seng ’s Annual Report‚ 2009). The sales have been on declining trend
Premium Marketing Qualitative research Scientific method
comparative to previous year. Concerning‚ despite many noteworthy new investments. Brief Timeline: 1901: Yeo Hiap Seng Holdings Founded (family business) 1968: Publicly Listed 1994: Family infighting leads to takeover of the now "second largest food and beverage company in Singapore" by Ng Teng Fong’s Far East Group Hindsight: Better corporate governance would have enabled Yeo Hiap Seng to pre-empt and manage family business conflicts. An understanding of the nature of the conflict and the exploration
Premium Corporation Takeover
1900 Mr Yeo Keng Lian‚ the founder of today’s Yeo Hiap Seng‚ set up his small shop selling soy sauce in Zhangzhou‚ Fujian Province of China. 1935 Business rapidly flourished and the Yeo’s family moved the business to Singapore with a startup capital of $150 to establish the Yeo Hiap Seng Sauce Factory. 1950 With the brand gaining popularity‚ the company introduced a wider assortment of food and beverage products into the market. The company was the first to launch canned curry chicken which
Premium Soy milk Tofu Fujian
or whether it requires a broader stakeholder approach that emphasizes the interests of different groups like employees‚ credit providers‚ suppliers‚ customers‚ local communities. (Corporate governance‚ page 13‚ 2013) In these years company Hap Seng and Dutch Lady in Malaysia had maintain good corporate governance in the company. Both companies are publicly listed companies in Malaysia listing requirements (Malaysia‚ 2013) as part of their need to maintain a high standard of corporate governance
Premium Milk
Tan Tock Seng Tan Tock Seng was born in 1798 at Malacca‚ Malaysia and died at the age of 52 after catching an unknown disease on 24 February 1850 at Singapore. His grave lies along the grassy slope next to Jubilee Church‚ 256 Outram Road‚ Singapore. He was a Hokkien merchant‚ land owner‚ entrepreneur and philanthropist. In 1819‚ Tan moved to Singapore at the age of 21 and started out as a humble vegetable seller‚ selling fruit‚ vegetable and fowl. As he was hardworking and diligent‚ he was eventually
Premium Singapore Poverty Overseas Chinese
Gan Eng Seng Gan was of Hokkien Chinese descent‚ born and educated in Melaka‚ and the eldest son of five in his family. His forefathers emigrated from Fujian Province‚ China to Malaya. Owing to poor circumstances‚ he probably had an elementary school education in which he learnt to read and write in simple English and keep accounts. After his father’s death‚ sixteen year old Gan was involved in the nutmeg business on a very small scale. Later‚ he was taken on as an apprentice by Messrs. Guthrie
Premium Chinese language
Applied Marketing Module Code: 26148 Assignment Title: Hang Seng Bank Module Tutors: Ronnie Sit Student ID: 201000591 201000542 201000492 201000530 201000534 201000591 201000522 Submission date: 21/03/2011 Content Executive summary 3 Service blue print of Hand Seng Bank 4 Stengths and Weaknesses of HSB service blueprint 6 Customer Benefits 7 Relationship Marketing 13 Limitation and Recommendation 17
Premium Automated teller machine Customer service Bank
transfer data. Pua Khein-Seng According to Phison’s website‚ in 2001‚ the company came up with a product that led to the demise of the floppy disk. It was the world’s first USB (universal serial bus) “flash removable disk”. Most of us know it simply as a pen drive. In fact‚ that was what Phison named the product. (USB flash removable disks are also known as thumb drives‚ yet another trademark that has evolved into a generic term.) Phison’s president and co-founder is Pua Khein-Seng‚ an energetic 35-year-old
Premium USB flash drive Flash memory Floppy disk
(Malaysia) Berhad HSBC Bank Malaysia Berhad Auditors Ernst & Young Chartered Accountants Secretary Leong Siew Foong Stock Exchange Listing Main Market of Bursa Malaysia Securities Berhad Stock Code: 5024 2 Annual Report 2011 I Hup Seng Industries Berhad (226098-P) Corporate Structure 100% 100% 100% Chairman’s
Premium Board of directors Corporate governance
to uncertainty Hup Seng is a defender in responding to uncertainty. Hup Seng can be described as a market-leader in crackers as they are experts at producing and selling biscuit Hup Seng is quite active to produce new product for market. Other than crackers‚ Hup Seng also sells sweetened and unsweetened biscuits‚ other assorted biscuits and coffee products through its subsidiary‚ In-Comix. They also sell “Ong San Yong” Chinese tea and “Wang Wang” series products. Hup Seng has started introduce
Premium Marketing Malaysia Sales