M10MKT Information Acquisition and Analysis “Research Brief and Proposal” Submit to: Alison Jack Student Name: Chenchen He ID: 3361841 Course: MA Advertising and Marketing November 2010 Marketing Research Brief and Proposal Business Scenario: Smoothie Ice -- A major frozen dessert manufacturer is planning to launch a range of individual ice creams based on the flavours of Smoothies. They want to test the appeal of the concept amongst potential consumers. They are keen to identify
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[pic] Contents: 1) Executive Summary 2) Background 3) Problem Definition 4) Approach to the Problem 5) Research Design 6) Data Analysis 7) Reporting 8) Timeline 9) Appendix Executive Summary: Urban farming is said to be “the practice of cultivating‚ processing and distributing food in‚ or around (peri-urban)‚ a village‚ town or city” [1]. The focus of urban farming is largely based upon a daily demand for food from customers within metropolitan
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Final Strategic Plan and Presentation Candles and Relaxation Ani Bagumyan University of Phoenix BUS/475 - INTEGRATED BUSINESS TOPICS BSAH0O7CT7 April 19‚ 2010 LAURA POGUE Business/475-Intergrated business
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Running Head: Strategic Plan‚ Part I: Conceptualizing a Business Strategic Plan‚ Part I: Conceptualizing a Business Name BUS/475 – Week Two Introduction Mission‚ vision‚ and value statements provide guideline theories to formulate organization’s strategic plan. Organizations create their corporate‚ business‚ and tactical strategies and objectives. The given paper gives a detailed research on the mission and vision statements of Ace Gym and how are these statements helpful in
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BUS317 ------------------------------------------------- Strategic Management ------------------------------------------------- STRATEGIC BUSINESS PLAN FOR CITIGROUP Group Members: Tan Poh Thin 31116952 Thng Jiahua Amanda 31116999 Khoo Hong Kah Brenda 31076612 Yeow LiQin 31128223 Yeow LiXian 31128241 Lecturer : Mr Frankie Yee Unit Coordinator : Mr Ian Boudville TABLE OF CONTENTS 1
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Proposal On “Consumer evaluations of beautification products effect on extrinsic cues” Course: Marketing Research Course Code: MKT 414 Section: 2 Submitted to: Dr. Md. Humayun Kabir Chowdhury Professor‚ Department of Business Administration East West University Submitted by: Md.Shahinur Hossain Chowdhury Id: 2009-2-10-054 Date of submission: February 25‚ 2013 Introduction This research investigate
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Strategic Management Plan for Union Bank (http://www.unionbankph.com) Prepared by: Geraldine S. Lungay Student number 200701175 – MKA 31 March 12‚ 2013 Table of Contents Title Page Number I. Executive Summary ................................................................................... 10 II. Company Background ............................................................................... 3 III. Competitive
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LECTURE NOTE ON DEFINITIONS AND MEASUREMENT OF POVERTY By Professor S.I. Oladeji Department of Economics Obafemi Awolowo University‚ Ile-Ife. Introduction The eradication of poverty has been declared by the United Nations World Summit for Social Development in 1995 as the unfinished business of the 21st century. The issue was also topmost in the agenda at the United Nations Millennium Summit in New York in September 2000. Apart from eradication of poverty and hunger‚ the other listed
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Research Proposal and Outline Research Proposal - Topic: Eradicating obesity in America. Research Question: What are the solutions to eradicating obesity in America‚ and who is to blame for this epidemic? Working Thesis: In order to combat the obesity epidemic‚ government needs to revise farm policies to favor production of healthier foods in abundance‚ and individual families need to re-establish the connection of the environment to the soil and food supply Research Plan - For research‚
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Starbucks‚ important information for a strategic plan Starbucks‚ originally based in Seattle‚ was established in 1971 and today with more than 6‚500 retail locations in North America‚ Latin America‚ Europe‚ the Middle East and the Pacific Rim‚ Starbucks Coffee Company established itself as the dominant and most aggressive retailer in the coffee house segment. The company has transformed a simple beverage into a lifestyle accessory with as much elegance as the latest fashion (Starbucks.com). It
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