Marketing Research Proposal

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“Consumer evaluations of beautification products effect on extrinsic cues”

Course: Marketing Research
Course Code: MKT 414
Section: 2

Submitted to:
Dr. Md. Humayun Kabir Chowdhury
Department of Business Administration
East West University

Submitted by:
Md.Shahinur Hossain Chowdhury
Id: 2009-2-10-054

Date of submission: February 25, 2013 Introduction

This research investigate and influencing of extrinsic cues, like brand image, perceive price, perceived quality and perceived country of origin on consumers’ evaluative judgments for beautification products. Multi-item also measures were used for data collection. While beautification products are those that clean and perfume the body, change appearance, correct body odor, protect skin, and keep it in good condition ( Chidambaram & Devi, 2000) These products are more important to woman in general. Beauty parlors and healthy centers, it is clear that the consciousness of beauty and the use of beautification items have been increasing. The commonly used beautification products are fairness cream, talcum powder, body lotion, Lip liner, shampoo, lipstick, face wash, eyeliner, and perfume and so on. Some beautification products are used daily and some are occasionally. The history of use these products are not new. At any point in time, there are nearly many different products available at the stores. Beautification salon is committed to sustaining and growing as the most trusted, loved. So the beautification center mainly focusing on upper middle and upper class.

Objective of the study:
The broader objective of conducting this causal research is to get the factors from the respondents that influence the customers evaluate a beautification brand. This study considers the influence of extrinsic cues like brand name, perceived price, perceived quality and perceived country of origin effects on...
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