Market Research Brief & Proposal

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Research Brief

Contents:

1.Background
2.Project Rationale
3.Objectives
4.Outline of Possible Method
5.Reporting and Presentational Requirements
6.Timing

1. Background
Systems Interiors began trading in 1986 as the office furniture supply division of the BDS group of companies. BDS Group Ltd is the parent company of the BDS group of companies, the first of which was formed in the early 1940’s. The Group’s business activities include construction, house building, shopfitting, window and curtain walling systems, together with the office planning and furniture supply of System Interiors. All the companies benefit from the synergy of each related business, in addition to providing construction related solutions to the UK and throughout the Channel Islands.
System Interiors has strong supplier partnerships with some of the leading and most respected manufacturers of office furniture products in the world. The company has been trading successfully for over twenty and has a strong and established sales team with a wealth of experience and skills necessary to bring working environment solutions of the highest standards to its customers.

System Interiors provides a comprehensive planning and design package for office and workspaces. The service not only includes the supply of high quality office furniture, seating and storage but also the installation and maintenance of these products.

In addition to our main activities, we offer the following core services:

Move Management
File relocation
Off site storage
Furniture inventory
Furniture reconfiguration
Disposal of existing furniture
CAD service
Installed layout drawings (for Health & Safety/Fire Officer etc) •Computerised layout management
Furniture cataloguing and asset registers
Storage surveys
Out of warranty services packages
Maintenance contracts
On site repair service
Furniture recycling programme

The company personnel consist of:

Director
Sales Manager
Sales Consultant
Design & Planning Consultant
Office Administrator
Installations Manager
Installations Team consisting of four full time Furniture Fitters and a resource of part-time subcontractors.

Turnover:
Projected turnover January 2008: £2M
Turnover January 2007: £1.8M
Turnover January 2006: £1.1M
Turnover January 2005: £1.3M

The majority of turnover is achieved in Jersey with a smaller percentage of turnover created in Guernsey.

Jersey has a strong, vibrant and sustainable economy and almost full employment. It is an international finance centre with 51 banks, over 30,000 registered companies and more than £150 billion on deposit at any one time. The secondary industries are tourism and hospitality, retail, construction and agriculture and fisheries.

The Financial services sector accounted for almost 50% of Jersey’s total GVA in 2005; the next largest sectors were: Other business activities (8%), Wholesale & retail and Public administration (each accounting for about 7%) and Construction (5%), according to Jersey Economic Development Department (www.gov.je 2007).

The majority of business opportunities in Jersey for Systems Interiors are in providing office furniture solutions and services to the Finance Industry, Public Sector divisions and other business companies.

2. Project Rationale

The company has enjoyed a successful period of growth in the last few years but feels that there are still business opportunities that are not being uncovered by the company or for which the company is not approached by the prospect. We wish to have a better understanding of how our company is perceived in the marketplace (some feedback has shown us that we are considered a high quality company which is associated with high price) and how we can ensure that the market is better aware of our company and the services it offers.

We want to:
Win new business and build market share
Strengthen and...
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