1. Advertising & Sales Promotion Assignment Name: Dipankar Chakraborty Roll: 12 MBA IB 2008 -11 1. CATEGORY: MOBILE PHONES BRAND: LAVA A10 Brief Description of the Commercial: The advertisement shows a cashier (an attractive lady)‚ in a retail mall‚ meeting two shoppers at the payment counter. The first man carries an ordinary phone (though it subtly looks like Samsung Corby because of the yellow back cover) and the cashier hands him a few candies in lieu of change. The second man carries
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ABSTRACT There have been major changes which are witnessed in the world and at the centre is the ever changing phase of technology‚ like advances in the way people communicate‚ do businesses‚ exchange of information. At the heart of all this lies the World Wide Web and the same has revolutionised the way people are communicating and transferring the data and information. The best part about being that there exists no single entity or person who owns the World Wide Web some organizations and other
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Sales Letter The message of a sales letter should begin with an opening statement promising the reader it will be important to them. Let them know right away the message will benefit them in a very direct way. The rest of the letter serves to define how the reader will benefit from responding to the message. WHAT IS A SALES LETTER? A sales letter is a document designed to generate sales. It persuades the reader to place an order; to request additional information; or to lend support to the product
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Internet Piracy has become a worldwide phenomenon. In the U.S. alone more than 100 songs are downloaded every minute. With this growing problem‚ 3 main groups suffer. The recording artist suffers financially‚ the RIAA (The Recording Association of America) also suffers financially and finally the downloader suffers if caught. This catch 22 tool has been a thorn in the side of technology since its introduction in 1999. Since then‚ downloading- or peer-2-peer sharing- has become one of the worst acts
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pros and cons states “Establishing a federal agency to oversee organ sales will cut dialysis costs and save lives‚ of both patients in need of new kidneys and those selling or receiving kidneys illegally by unregulated surgeons.” This is a good point‚ the organs would be ensured safe. The people donating would be more motivated to donate more organs if there was an incentive of making money. Some people fear that‚ “The lawful sale of organs would legitimize human sacrifice.” Although this might be
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Ans : Recent trends in Operations Management:- 1. CAD/CAM- CAD/CAM stands for Computer-aided design and Computer-aided manufacturing. It is used in product development to enable manufacturers to design and build their products using computers. The technology that has been developing since the first interactive graphics was developed at MIT in early 1970s. CAD uses computer graphics and software to enable engineers to do most of design activities needed to complete engineering design that include
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SALES Current Situation Products Red Bull has expended their product line from the original Red Bull Energy Drink to Red Bull Sugarfree‚Total Zero‚Energy Shot‚and most recently‚Red Bull Editions.Red Bull Editions is their line of fruit flavoured drinks which include cranberry‚lime and blueberry.Red Bull products continue to gain popularity with an increase in product sales of 12.8% in 2012‚resulting in 5.226 billion cans sold worldwide (Red Bull‚2013).And if we overwiev Red Bull sales statics;number
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political views‚ but what does it mean to have liberty? Most importantly‚ how does having liberty affect your day-to-day life‚ and is it really worth having in the long run? As stated before‚ liberty is the state of being free within society from oppressive restriction imposed by authority on one’s way of life‚ behavior‚ or political views‚ but I don’t believe this definition gives the word complete justice. Liberty‚ in my opinion‚ means that you don’t have to worry day-in and day-out about someone
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Today‚ the internet is regarded as the largest information base and it become an integral part of our lives. Not only can we access a vast amount of data on the internet but we can also use the internet as a channel of communication. However‚ there is a price to pay for this easy access to such vast amounts of information. I. How come that the internet has a negative impact to the netizens? II. What effects it may do to the society? To our children? And to ourselves? III. How can
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SALES PROMOTION INTRODUCTION: The word Promotion‚ originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising
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