Introduction Research in Motion Ltd. (RIM) was founded in 1984‚ at the first‚ RIM provided IR LED display board for General Motors‚ but now‚ is a world leader in the mobile communications market and has office in North American‚ Europe and Asia Pacific. It is known primarily as the maker and provider of BlackBerry wireless devices and e-mail services. The major products of RIM are Blackberry devices‚ e-mail services‚ related software and services.The company is divided into two main strategic business
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Executive Summary 3 Industry Overview 4 Key Players and Market Size of Wireless Industry 5 Communications Equipment Industry 6 Global Mobile Phones Industry 6 Global Integrated Telecommunications Service Market 7 Global Networking Equipment Market 7 External Analysis 7 Industry Analysis 7 Growth Areas 10 Internal Analysis 13 About RIM 13 Key Financials 16 Strategy 20 Value Analysis 20 Technology Strategy 22 Complementary Assets 24 Intellectual Property Management
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1. Some of the strategic reasons for HiBrow Hotels to move their regional headquarters from Sydney to Singapore Strategic Planning for International Markets After HiBrow Hotel Group has done on their periodic evaluation on the international market environments‚ they found out that Singapore has the most suitable resources located for their business. Their driving forces behind this relocation to Singapore were into threefold; First‚ the company senior management felt that operating costs
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Outline 5 Industry Life Cycle 7 Key Success Factor (KSF) 8 Industry Analysis (Porter’s Five Forces) 10 SWOT Analysis Internal Factor Analysis Summary (IFAS) 13 External Factor Analysis Summary (EFAS) 15 Strategic Factor Analysis Summary (SFAS) 17 TOWS Matrix 19 Assessment of Current Company’s Performance 22 Review of Option for Future Direction 24 Recommendation for Implementation of strategies 25 The Usefulness of Strategies Management
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DeVry University Keller Graduate School of Management Research in Motion (RIM) By Gbolade O. Soneyin gsoneyin@my.keller.edu (770) 598-5006 NETW-583-18552 Strategic Management of Technology Professor John Lambrou Friday‚ January 24‚ 2015 Abstract BlackBerry Limited‚ formerly known as Research in Motion (RIM)‚ was a key player in the smartphone market. Created by two friends in 1984‚ it grew to become one of the leading manufacturers of applications and hardware for the mobile phone industry
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International Market Research As organizations continue to pursue more global strategies‚ the need to be able to understand consumers in far away places is increasing. Marketing research is the primary mechanism through which companies understand their current‚ as well as potential‚ customers. As companies contemplate the global marketplace‚ they must consider how domestic market research differs when conducted in international markets. In an effort to help internal client side marketing research
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Research In Motion: A Study in International Intellectual Property by Paul A. Langfield‚ M.S. An Introduction to Research In Motion (RIM) Canadian-based company Research In Motion (RIM) is an excellent case study in the challenges associated with Intellectual Property rights‚ especially in light of the company’s need to operate within the Intellectual Property frameworks of countries across the globe. Started by then twenty-three year old‚ Mike Lazardis in 1984‚ RIM has been involved
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INTERNATIONAL MARKETING Once SAB Miller has decided to establish itself in the global market‚ it becomes necessary for the marketing manager to study and analyze the various options available to enter the international markets and select the most suitable one. The selection of the entry mode is one of the most significant decisions.SAB Miller takes in the process of internationalization‚ as it involves commitment of resources with long-term financial and structural implications. Mode of entry may
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This is a report addressing to Research In Motion (RIM)’s board of directors’ request to review its vision and mission statements and to evaluate of how well RIM’s resource strengths and competitive capabilities match the industry’s key success factor. 1. Vision and Mission Statement Identification Upon research‚ there is no information regards on any vision and mission statement pre-developed by RIM. However‚ to bring RIM success to a higher level‚ we suggest you to look into our
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Research in Motion Porter’s Five Force Porter’s Five Force Model There are some different approaches available when measuring the profitability in a market‚ or industry. I choose to use the model by Michael E. Porter‚ where the profitability potential of an industry‚ described as the long run return on investment‚ is reliant on the degree of competition in the selected industry. The five forces that Porter mentions are; threat of entry‚ supplier power‚ buyer power‚ threat of substitutes and industry
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