previous crisis of Mattel included that the products were tainted with lead paint and that some of the products had loose little magnets. Both of these faulted products could have caused harm to the children. This is why it was decided to recall all these products and take measured to prevent this from happening in the future. Various stakeholders were affected by this crisis‚ for example parents‚ children‚ manufacturers and investors. Which is why Mattel had to come with a strong crisis communication
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Based in California‚ Mattel‚ Inc. designed‚ manufactured‚ and marketed a broad variety of toy products. The company’s core product lines included Barbie fashion dolls‚ Hot Wheels die- cast vehicles‚ Fisher-Price preschool toys along with Disney toys and games like Scrabble (Johnson‚ 2010). Summer of 2007‚ Mattel‚ a global leader in toy manufacturing was faced with a tough challenge of restoring their consumer confidence following several recalls of their toys made in China. Mattel known for possessing
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized as a highly responsible corporate citizen that makes ethics and safety a priority. However‚ Mattel has had to overcome a few hurdles in order to stay on top; the first major problem they ran into was the recall of millions of products in 2007. The recall of toys because of health concerns has hurt the company’s brand image with
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Communication Crisis HCS/320 Communication Crisis It has recently come to the attention of the Emergency Management Office (EMO) that a biological agent has infected the local water supply and is potentially life threatening. Steps will begin to be taken immediately in handling this crisis. There will need to be clear communications channels both internally and externally. It is crucial that steps be taken to identify what advantages can be gained from using different resources when communicating
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Crisis Communication Business isn’t always about staying on top and trying to beat out the competition or make a name for the company. Sometimes‚ the issue can be simply staying afloat when harder times come. Businesses occasionally go through situations that could threaten or harm people or property‚ interrupt business‚ damage reputation or negatively impact share value. These situations make up the definition of a crisis. Every organization is vulnerable to crisis‚ whether that organization is
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Crisis Communication Edit 0 0 16… Definition A crisis can occur in a myriad of contexts‚ including organizational‚ family‚ national‚ or interpersonal. The communication before‚ during and after a crisis is a transactional activity that helps individuals or organizations to prepare for or cope with the crisis event (Reynolds & Seeger‚ 2005). Crisis communication is studied primarily in the context of organizations (e.g.‚ Benoit 1995‚ Fearn-Banks‚ 2009)‚ although it is critical in coping with
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Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed‚ I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation’s image restoration campaign and explain Benoit’s theory of image restoration. Also‚ I will discuss how crisis communications fits into public
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Communication and Crisis on Public Water Tonya Hardway HCS/320 November 26‚ 2012 Kim Foster Communication and Crisis on Public Water I am the director of the regional Emergency Management Office. We been receiving reports that the public water supply in several towns has been contaminated and if not taken care of it could be life-threatening. We are working hard to address the problem. Tunderhe symptoms to watch out for are: nausea‚ vomiting‚ and diarrhea. Main concern is young children‚
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Health care providers should strive to provide the needed services in a timely manner without repetitive practices. First introductions should be formal‚ with use of first and last names. Avoid unprofessional communication while interacting with the patient. Health care professions should speak in a formal way. Self-treatment for medical issues is common‚ so Ugandans may have multiple health care concerns when they seek assistance. Family is held in high importance‚ and should be included in making
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RUNNING HEAD: Communication and Crisis paper Communication and Crisis Paper University of Phoenix HCS/320 August 6‚ 2012 According to this Scenario: In 1979‚ the Three Mile Island nuclear reactor malfunctioned‚ releasing radiation into the environment. There were no immediate deaths or injuries resulting from the incident; however‚ the accident drew much media attention and created concerns in the local area and beyond. The major forms of communication used to report these events were
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