1.0 Case Study : Microsoft in India 1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India? There are four main marketing strategies. It can be categorized as Globalization strategy‚ transnational strategy‚ internationalization strategy and localization strategy. As shown in diagram 1.0. Emphasis on local responsiveness high low low
Premium Windows XP Microsoft Windows Operating system
ASSIGNMENT OF BUSINESS TO BUSINESS “MICROSOFT CORPORATION – THE DESIGN OF MICROSOFT SUPPORT NETWORK 1.0” BY KUNAL CHAKRABARTI‚ EPGP-03-042 SABYASACHI MAHAPATRA‚ EPGP-03-072 SOURAV MISHRA‚ EPGP-03-237 BACKGROUND: Microsoft Product Support Services (PSS) is the group who answers the phone when you call technical support for help. When you call PSS‚ the tech support representative will ask you how you’re going to pay for the call. Rates vary depending on whether you
Premium Computer software Technical support Operating system
MICROSOFT ACCESS Microsoft Access; History‚ Flaws‚ and Uses in Business PCI 206 MICROSOFT ACCESS Abstract Microsoft Access is a database system. Its uses include storing‚ searching‚ saving‚ and linking all sorts of information. It can be used in any type of business either as its own program‚ or in assistance for a bigger program or bigger business. Like anything‚ it has its flaws‚ such as limited capacity‚ and inferiority to premiere database programs. Access is a program where for a personal
Premium Microsoft Microsoft Office Microsoft Access
1900 the United States treated Chinese workers very poorly and did not pay them much for their services they provided in the jobs that were open to them. This period of time is also when the Gilded Age was occurring in America‚ so all Chinese workers in the U.S. were most likely working in a gold mine or on railroads‚ making it easy to classify that they were all be treated the same nationwide. By November‚ 1865‚ there were already approximately 4‚000 mostly Chinese men working on railroads‚ and from
Premium United States United States Constitution Chinese Exclusion Act
Microsoft in China and India‚ 1993–2007 It was early summer 2007. Craig Mundie‚ chief research and strategy officer at Microsoft Corporation‚ had just completed a transcontinental phone call with Orlando Ayala‚ Will Poole‚ Tim Chen‚ Ravi Venkatesan (HBS MBA 1992)‚ and Ya-Qin Zhang‚ all members of the senior management team overseeing Microsoft’s growth in China and India. A decade ago‚ Mundie had begun to broaden Microsoft’s forays into both countries. Now‚ he continued to mentor the China and
Premium Microsoft
ASSIGNMENT ON MICROSOFT WORD What is Microsoft Word? Microsoft Word‚ or Word as it is commonly known‚ is a software application that allows you (the user) to perform word processing. You may use Word to create documents such as letters‚ invitations‚ term papers‚ flyers‚ resumes‚ novels‚ and much more! Microsoft Word is a proprietary word processor designed by Microsoft. It was first released in 1983 under the name Multi-Tool Word for Xenix systems. Subsequent versions were later written
Premium Microsoft Office Microsoft Microsoft Word
NOKIA AND MICROSOFT News from Microsoft -1.28% in the last few days – 4Q14 earnings‚ an announcement of 18‚000 layoffs‚ and the release of a memo from Microsoft’s EVP of devices Stephen Elop about rightsizing – has brought about a clearer picture of Microsoft’s plans for Nokia Nokia’s phones‚ which it acquired in April for $7 billion. Nokia was one of many cellphone manufacturers that struggled as Apple -1.13%’s iOS and Google GOOGL -1.92%’s Android gained dominance of the smartphone market and displaced
Premium Mobile phone Smartphone
Dear Government of China Hello. I am Ailing who is living in Shanghai. I’m 11 years old now‚ and I love drawing. I know that you will be wondered ‘why this young girl is sending me the letter?’. The purpose of this letter for you‚ is to tell you my life story. Please read carefully. I was born in Shanghai 11 years ago. I was the first baby for my parents‚ so they loved me very much. One day‚ my mom became pregnant again. It was 3 years ago. I remember how much they felt happiness by that
Free One-child policy People's Republic of China
Microsoft Office 365 for professionals and small businesses (Plan P1) Customer Purchase and Support Guide Published: June 2011 Microsoft Office 365 for professionals and small businesses (Plan P1) Customer Purchase and Support Guide Published: June 2011 This guide will help you learn more about Office 365 for professionals and small businesses and how it can benefit your organization. The guide focuses primarily on the Office 365 commerce experience and will help you to
Premium Microsoft Office Microsoft
Bob sheldon and some other socs beat up Johnny and Pony‚ but bob ends up drowning him in a fountain. As johnny lies anxious and afraid‚ he confronts Bob‚ and stabs him. accidentally killing him. 4. What causes Johnny and Ponyboy to come back to face the police? Johnny and Ponyboy came back to face the police because johnny wanted to tell the police that it was self defense(that he killed Bob Sheldon).In the text it states‚ "I got a good chance of bein’ let off easy‚" Johnny said desperately‚ and
Premium English-language films Death Male