RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
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Rise of Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of the Study 6 1.3 Research Questions 7 1.4 Research Methodology used 7 2. Literature Review 8 3. Data Analysis - Preference of Various FMCG goods in rural market 8 3.1 Toothpaste market in rural sector 8 3.2 Different Soap Brands in Rural Market 9
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Introduction to the Topic: Being in the right location is a key ingredient in a business’s success. Locational Strategies is a results-oriented retail real estate consulting firm providing retailers‚ investors‚ shopping center managers and institutions with fact-based‚ decision-making research. If a company selects the right location‚ it may have adequate access to customers‚ workers‚ transportation‚ materials‚ and so on. Consequently‚ location often plays a significant role in a company’s profit
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Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
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RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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| FDI In Retail in India | | | Under the Guidance ofMr. Ranjan ChaudhuriSubmitted ByRajkumar (80)Shristi Gupta (94)Swati Jain (112) | | | FDI in Retail in India: An Article Abstract: As per the current regulatory regime‚ retail trading (except under single-brand product retailing — FDI up to 51 per cent‚ under the Government route) is prohibited in India. Simply put‚ for a company to be able to get foreign funding‚ products sold by it to the general public should only be of
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Accenture Research Report Masters of rural markets: The Hallmarks of High Performance Contents Foreword: Unleashing India’s rural multiplier effect 03 Growing business confidence in rural opportunities 05 The attractions and distractions of rural markets 09 Distinctive capabilities that enable 15 companies to succeed in India’s hinterland Framework factors critical to nurturing distinctive capabilities 28 Developing the right capabilities—and
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Effects of Chinese Rural Tourism Tourism has substantially developed in some developing countries such as China. “Nong Jia Le” (Chinese rural tourism) is now a indispensable way to increase income in some rural areas. There are more than 1.5 million tourist destinations of “Nong Jia Le” from 31 provinces in China‚ and the economic benefit is very considerable (Guo‚ 2009). It is crucial for Chinese local governments to decide whether the rural areas should continue to develop the tourism or focus
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Rural Markets – Retail Management In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. Rural India with its traditional perception has grown
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the main participants of the financial system in India. Banking offers several facilities and opportunities. Banks in India were started on the British pattern in the beginning of the 19th century. The first half of the 19th century‚ The East India Company established 3 banks The Bank of Bengal‚ The Bank of Bombay and The Bank of Madras. These three banks were known as Presidency Banks. In 1920 these three banks were amalgamated and The Imperial Bank of India was formed. In those days‚ all the
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