Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
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Rural Informatics in India – An Approach Paper 1.0 Introduction “Just as the whole universe is contained in the Self‚ so is India contained in the villages”… This has been said by none other than Mahatma Gandhi‚ the Father of our Nation and the visionary architect of India’s Rural Development Programmes. The villages epitomize the soul of India. With more than 70% of the Indian population living in rural areas‚ rural India reflects the very essence of Indian culture and tradition. No wonder
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INDIA CHINA COMPARISON ❖ Infrastructure ❖ National Inequality and regional disparity Table of Contents |Topic |Compiled by |Roll No | | | | | |Infrastructure
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they purchases and the services they avail. In a country like India where all the consumer protection laws are in place‚ the consumers are not really aware of them and the mechanism in place to redress their grievances. Those who know the laws know that the process is very slow and cumbersome. There are a number of steps taken to protect the rural consumer but without much impact due to the prevailing socio - economic conditions of the rural consumers. They generally base their purchasing decisions on
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mobile phones within the reach of millions of new customers‚ according to Emerging Rural Mobile Market in India. Mobile industry players are eyeing rural India as their new area of opportunity. The companies are encouraged by the fact that mobile users are expected to cross 230 million by 2007 end and 500 million by 2010. Rural areas are expected to drive the next wave of telecom growth in the country‚ and they have a potential of adding at least 150 million new subscribers‚ says the report.
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FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus‚ luring foreign investors. And insurance sector is one of them. The rural market in India‚ constituting 742 million people‚ is by far the largest potential market in the world. The annual rural household income of Rs 56‚630 (as per
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Rural development generally refers to the process of improving the quality of life and economic well-being of people living in relatively isolated and sparsely populated areas.[1] Rural development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and forestry. However‚ changes in global production networks and increased urbanization have changed the character of rural areas. Increasingly tourism‚ niche manufacturers‚ and recreation have replaced
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Urban vs Rural India About 80 per cent of the Indian population live in villages. When travelling through the length and breadth of this subcontinent‚ one can really visualise the difference betweenrural and urban India. There is a big difference between urban and rural India. One of the major differences that can be seen between rural India and urban India‚ is their standards of living. People living in urban India have better living conditions than those living in the rural parts of India. There
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Magnitude of Rural Poverty in India Introduction Poverty refers to that state or condition which fails to provide minimum necessities of life. Thus‚ poverty leads to extreme lower standard of living‚ denying even the basic requirements of life to a vast majority of population. Poverty can be defined as a social phenomenon in which a section of society is unable to get even the basic necessities of life. When a substantial segment of population is deprived of minimum standard of living‚
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Rural sanitation programme in India • 10% of the Rural Sanitation Programme in India is now being spent on IEC projects. • This puts $US 1.9m each year into increasing awareness and understanding of water and sanitation issues at every level from state decision makers to rural villagers. • The action was taken after a survey showed huge gaps in what the sector thought and ordinary people did. • Fundamental changes in the practice by water engineers and planners are being brought about by this
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