Question 1 Identify three key characteristics of the marketing concept. ‘Marketing concept is a philosophy that an organisation should try to provide products and services that satisfy customer’s needs through a coordinated set of activities that also allows the organisation to achieve its goals’ (Dibb‚ 2012:18). According to marketing concept customers should be at the centre of all the organisations activities. Therefore all departments of organisation are responsible for customer satisfaction
Premium Management Marketing Strategic management
Chapter 4 The Origins and Concept of Justice Chapter 4 Contents Origins of the Concept of Justice Components of Justice Distributive Justice Corrective Justice CHAPTER OBJECTIVES 1. Know the definitions‚ concepts‚ and origins of justice 2. Understand the components of justice including distributive‚ corrective‚ and commutative. 3. Be able to define procedural and substantive justice. 4. Understand the difference between the utilitarian rationale and retributive rationale under
Premium Justice Punishment John Rawls
Aristotle’s Concept of Imitation Aristotle took the term ‘Imitation’ from Plato‚ yet Aristotle gave new dimensions and significance to the term. Aristotle’s imitation is not mere copying but a creative imitation or re-creation. It is the imitation of the ideals. Aristotle describes the medium‚ objects and manner of poetic imitation. Plato’s Idea of Imitation Plato divides arts into useful arts like medicine and agriculture and imitative arts like poetry. To Plato ‘idea’ was the truth
Premium Reality Art Truth
The concept of Biological Determinism is used as an argument against the rights and validity of the LGBT* community to hold a legitimate role in society. An article online summarised the ideas behind this argument perfectly‚ stating: “To explain biological determinism very simply‚ this theory states that who you are and what you become is determined by your biology. To provide an example‚ imagine that a female is born. The female has a uterus and the capacity to reproduce. Because she can reproduce
Premium
CONCEPT OF WIRELESS ELECTRICITY (Wi-Tricity) Our forefathers marveled at the invention of glowing light bulbs by Thomas Edison in 1879. However‚ to us 21st centurions‚ the light bulb is nothing out of the ordinary. When computers‚ cell phones‚ laptops‚ iPods‚ etc. were invented our antennas tweaked. Now this is what you call invention! However‚ as time’s progressing we are getting used to these devices. In fact‚ charging all these appliances has become so very cumbersome. Each appliance has its
Premium Radio Nikola Tesla Mobile phone
CRITICISM ON THE CONCEPT OF LEADRESHIP If you are in leadership – if you are in a position of leadership – if you lead in anyway – you will be criticized. Criticism and Leadership go together. The President of the United States leads – he does so in many ways. I would venture to say that if you did a Google search for the president’s name in the news today – that you would find criticism. It is a part of leadership. But criticism is not necessarily a bad thing. Criticism comes from disagreement
Premium Leadership Management
The concept of the flat world according to Thomas Friedman is how‚ due to recent technology developed in the 21st century‚ geographic boundaries disappear and cause the world to be metaphorically “flat”. Communication across the globe is easier and more efficient‚ and also allows people around the world access to information with just a few clicks. Mr. Friedman talks about ten concepts that create his flat world theory. The important event of the Collapse of the Berlin Wall Another factor of the
Premium Best Buy The World Is Flat Outsourcing
conservation Prudence concept: revenue and profits are included in the balance sheet only when they are realized(or there is reasonable ’certainty ’ of realizing them) butliabilities are included when there is a reasonable ’possibility ’ of incurring them. Also called conservation concept. Du Pont analysis A type of analysis that examines a company ’s Return on Equity (ROE) by breaking it into three main components:profit margin‚ asset turnover and leverage factor. By breaking the ROE into
Premium Balance sheet Inventory Generally Accepted Accounting Principles
ACCOUNTING CONCEPT AND CONVENTIONS In drawing up accounting statements‚ whether they are external "financial accounts" or internally-focused "management accounts"‚ a clear objective has to be that the accounts fairly reflect the true "substance" of the business and the results of its operation. The theory of accounting has‚ therefore‚ developed the concept of a "true and fair view". The true and fair view is applied in ensuring and assessing whether accounts do indeed portray accurately the business
Premium Financial ratios Financial ratio Generally Accepted Accounting Principles
| Assignment | Fundamental of Economic Concept Basic Economics Problems | Faculty Of Science Computer and MathematicsECO 415 : Economics | Prepared By;Appy Hillester Sylvester2010170645CS 226 | Prepared For;Madam Saliza SulaimanDate of Submission;09th February 2011 | | Fundamental Economic Concepts Economic is a social science that studies human behavior as a relationship between ends and scarce means which have alternatives uses. ( L.Robbins ) Economic is
Premium Economics