• Retailing Strategies
    techniques can be improved and confidence boosted. 2) Clarity of Job Clarity of job and what is expected from the salesperson is a great motivator. The objectives when duly quantified and well defined, properly connected and linked with the reward and recognition, serve as source of motivation...
    Premium 6409 Words 26 Pages
  • Macro
    standards will be improved. However, with higher income status means people are able to support their living and thus, population will increase. SURE? DO YOU REALLY UNDERSTOOD THIS SENTENCE? Finally, the reported news can affect Malaysian economy in a positive way or the negative way. Positive...
    Premium 1655 Words 7 Pages
  • Relationship Marketing
    . Preferential treatment is defined as the practise of giving selective customers’ elevated social status recognition and/or additional or enhanced products and services above and beyond standard firm value propositions and customer service practices (Lacey et al.2007). Factors affecting...
    Premium 2011 Words 9 Pages
  • California Real Estate Practice
    quite a different story.  A broker can tell the independent contractor what to do, but not how to do it. In this case, the broker cannot dictate working hours or require the salesperson to have office duty at specific times or attend meetings.  A salesperson operating as an independent contractor...
    Premium 55399 Words 222 Pages
  • The Effectiveness of Personal Selling in Organizations
    and terms of sale increases the chance to purchase. However, personal selling is more than creating sales because it can build and maintain long-term relationships. In this sense, Manning and Reece (2007) discuss value added selling, where a salesperson creates value for the customer by developing a...
    Premium 8473 Words 34 Pages
  • Marketingg Communication Process
    wash away the efforts made by a salesperson or create selling problems for him or her. The aim of this Unit is to provide substance to media planners ‘dreams’ and ‘expectations’ as to what they can do and what they cannot possibly do. The focus of this Unit is, also, to reveal media use by...
    Premium 21489 Words 86 Pages
  • Management
    What is marketing mix? Discuss the elements of marketing mix. The Marketing Mix. Thus the Marketing Mix Model can be used by marketers as a tool to assist in defining the market strategy. Marketing managers use this method to attempt to generate the optimal response in the target market by...
    Premium 2537 Words 11 Pages
  • Test
    fashion. Step 7: Evaluation and Control As the firm is implementing the selected alternative, it must constantly monitor the results achieved. What do you expect this chosen alternative to accomplish, and by when? This is a major concern, as the firm must determine if the selected strategy is...
    Premium 4622 Words 19 Pages
  • Study Guide
    Advertisements- takes 3 forms: - Pioneering- tell people what a product is, what it can do, and where it can be found. - Competitive- persuade the target market to select a firm’s brand rather than that of a competitor. - Reminder- used to reinforce...
    Premium 3815 Words 16 Pages
  • Case
    Level of Sales agents in Direct Selling Industry. Specifically, the study sought to answer the following questions: 1. What is the profile of Sales Agents of Direct Selling Industry in terms of 1. Age; 2. Gender; 3. Status; 4. Educational Attainment; and 5. Number of years...
    Premium 1643 Words 7 Pages
  • Marketing
    as the communication vehicle presents the advantage of permitting an interaction to take place between the firm and a potential customer rather than just the broadcast of information. The salesperson can develop an understanding of the particular customer’s perceptions and preferences and then tailor...
    Premium 7437 Words 30 Pages
  • Consumer Behaviour Luxury Bags
    upper-middle class women as they might not have been able to afford the high-end brands. Chanel Target Audience: Status conscious woman who want to identify what Chanel represent which is: elegance, simplicity, modern and class. We will be comparing each brand unique selling points. Louis Vuitton...
    Premium 4457 Words 18 Pages
  • Sales Management
    roles of salespeople and in what ways do salespeople accomplish those roles? Financial contributors Change agents: A change agent lives in the future, not the present; A change agent is fueled by passion, and inspires passion in others; A change agent has a strong ability to self-motivate; A...
    Premium 3121 Words 13 Pages
  • Sales and Distribution Management
    . This can be attributed more to the misconceptions in the minds of the people rather than actual knowledge of the profession. The major objectives of a sales organization are to increase sales volume, contribute to profits, and attain long-term growth. For an organization to be successful, it is...
    Premium 10987 Words 44 Pages
  • Politics of Women
    but reflects selling products that may not be related. Works best when sales person can leverage the existing relationship with the buyer. 3. Commitment – loyal cust are reluctant to switch supplier's b/c of their high level or trust and satisfaction with the salesperson, firm and prods...
    Premium 6765 Words 28 Pages
  • Role of It in Supply Chain
    information is most valuable in reducing cost and improving responsiveness within a SC. The key components of information within a SC which a firm must analyze to increase efficiency and improve responsiveness within its SC are: * Push Versus Pull phase in SC: Push system requires info in the form...
    Premium 1764 Words 8 Pages
  • nielsen report
    offline methods as well as using online resources such as the Access Global Business Toolkit. With a list at hand, the next thing would be to make sure that these companies actually exist and if they do, what their performance and status is. Several services including Dun 7 & Bradstreet...
    Premium 9413 Words 38 Pages
  • Mba Marketing Notes
    campaign, should be clear, precise and measurable, can help measure the success at the end of the campaign. Use a benchmark. At what stage are the target market in the Product Adoption Process. What are the goals of the campaign...to increase purchases, to generate traffic in the retail store etc...
    Premium 15138 Words 61 Pages
  • Assignment
    and other of mother. Therefore her buying decisions will be influenced by her role and status. 3. Personal Factors: Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age...
    Premium 4491 Words 18 Pages
  • Organisational Buyer Behaviour
    factors. Internal recognition – active behaviour (internat/active) internally recognised but not acted upon (internal/passive). 2. Determination of characteristics, specifications and quantity of needed item. DMU will draw up a description of what is required. Salesperson can influence the...
    Premium 2105 Words 9 Pages