We Can Do It!
“All the day long whether rain or shine, She’s a part of the assembly line, She’s making history, working for victory, Rosie the Riveter.” These are a few lyrics from Redd Evans and John Jacob Loeb’s “Rosie the Riveter” song. This song came out in 1942, and was the first time the term Rosie the Riveter was used. Representing the women who worked in factories during WWII, Rosie is a cultural icon of the U.S. Many ads were created during WWII to pull women into the workforce, and each ad caught the attention of different types of audiences. The first image appeared in Westinghouse Posters in 1942. The dandelion background draws in attention, but allows the rest of the image to stand out as well. A navy blue speech bubble stretches itself across the width of the page. Within the speech bubble are big snow white block letters saying “We Can Do It!” Rosie the Riveter is positioned off to the left of the image. Her head is faced towards the audience, but her body is turned to the right. A red and white polka dotted bandana is covering most of her wavy, dark chocolate colored hair. A bow is tied on the top of her head to keep the bandana in place. Fierceness screams from her eyes. The corners of her mouth are pointing down like she’s pouting. Rosy cheeks and dark, swept out eyelashes make it obvious that she is wearing makeup. She is wearing a ¾ sleeved navy blue work shirt. There is some sort of white symbol on the right side of the collar on the shirt. Strength is the impression that’s given by the way she’s showing her right bicep. The second image was the first “Rosie” image to appear in a magazine. The American flag proudly waves in the background. Post is placed in the upper left corner in bold yellow letters. A sky blue box talks about what the woman on the cover is for. Curly red hair sits upon a heavier set woman. Gray work goggles rest on her forehead. ....
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