Customer Trust in the Salesperson: An Integrative Review and Meta-Analysis of the Empirical Literature John E. Swan Michael R. Bowers Lynne D. Richardson UNIVERSITY OF ALABAMA AT BIRMINGHAM The development of trust between salespeople and their customers has traditionally been considered a critical element in developing and maintaining a successful sales relationship. This article presents the first comprehensive literature review and meta-analysis of the antecedents of trust and consequences
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The traditional profit maximizing theories of the firm have been criticised for being unrealistic. As a result‚ alternative theories of the firm were introduced (Sloman & Sutcliffe‚ 2001). One of the alternative theories of the firm is Growth maximization. Following are the main motives for the firms to grow: The cost motive: A growth maximising firm can lower its long run average costs by exploiting economies of scale and economies of scope. Economies of scale come into effect when increasing
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In order for the ASC salesperson to fully understand the broader scope of the project for seating‚ they need to know for what purpose and why the renovation is taking place. They need to know the specifications of the space‚ flow of traffic‚ and the types of shows that the venue will be booking. The salesperson needs to know what is important to the Seattle Music Arts Association. They need to know to what level of comfort they want the seats to encompass and if they have customized preference
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Nerissa dela Viña VIDEO PRESENTATION 1: SALES CALL – NEED DISCOVERY Upon watching the video presentation 1‚ I was able to follow the sequence of the conversation between the buyer and the seller. The first thing that I have understood is a salesperson or seller needs to understand business well enough to help their dream clients or buyers improve their business. It’s also very helpful to have the situational knowledge that comes from having done lots of discovery sales calls and from actually
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Characteristics of the Great Salesperson Somchai na Muangchon had the kind of problem many sales managers wish they could experience more often. He just came out of a strategic planning meeting with senior management at his company‚ Thai Logistics Logic (a leading supplier of logistics solutions for manufacturing companies throughout of Thailand and Indochina). The emphasis in many organizations on supply chain management had created huge demand for the products and services offered by Thai Logistic
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Do not ask what your country can do for you‚ ask what you can do for your country "We have to labor‚ and to work‚ and work hard‚ to give reality to our dreams. Those dreams are for the world‚ for all the nations and peoples are too closely knit together today for any one of them to imagine that it can live apart. Peace has been said to be indivisible; so is freedom‚ so is prosperity now‚ and so also is disaster in this One World that can no longer be split into isolated fragments." A true patriot
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A good salesperson is someone that can think on its feet (respond quickly with satisfying answers) and has the skills to deliver a message that is just right (not too elaborate and not too shallow). Basically‚ a good salesperson should be able to baffle someone with information; it should be able to knock someone of its feet leaving that person to wonder about his current ways. In the extent of what has been proposed by Dixon and Toman (2012) good salespeople should be able to create instability
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The Current Undergraduate The article‚ “Ask Not What You Can Do For Your University‚ but What Your University Can Do For You”‚ written by the University of California Los Angeles Student WebZine‚ claims that universities are no longer providing education for students‚ but rather running a business. Colleges have turned into a profit seeking institution‚ making decisions based on financial concerns. The article claims that students are customers and education is a purchase. Webzine scolds the students
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What makes us good citizens? It is hard to answer that question because every person can think about different definition of a good citizen. Many can call themselves good citizens just because they work‚ pay taxes and obey law. But is it enough? Not for everyone. Good citizens do not serve their own interest but rather understand that their deeds affect the world around them. They serve their families‚ friends and others in need without prejudice and selfishness. They care about the condition of
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screen or printedpage of such transmission.JSTOR is a not-for-profit service that helps scholars‚ researchers‚ and students discover‚ use‚ and build upon a wide range ofcontent in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new formsof scholarship. For more information about JSTOR‚ please contact support@jstor.org.American Economic Association is collaborating with JSTOR to digitize‚ preserve and extend access to TheAmerican Economic Review
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