Master of Business Administration (Evening) Directness in Good‐News and Neutral Messages Indirectness in Bad‐News Messages (Chapter 6 & 7) Submitted to: Course: Course Code: Ms. Farhana Zaman Managerial Communication EC‐701 zaman_farhana@yahoo.com Batch: Evening MBA‐03 Submitted by: Roll No: Muhammad Ziaul Hoque ziamcsd@gmail.com EV 13030 39 Registration No: 100 303 130 039 09 March 2013 Chapter 6: Directness in Good News & Neutral Messages Critical Thinking Exercises: 02
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Written Communication Short Report Group ProjectObjectives Demonstrate the ability to synthesize research Demonstrate the ability to edit Demonstrate the ability to critique Demonstrate the ability to effectively self-assess Demonstrate the ability to prepare a complete Short Report Guidelines: Successfully prepare a Short Report Steps 1. Prepare a 1-page Memo written to your instructor. This typed investigation is due________________________. And includes the following: A. (Para
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McDonald’s Corporation in the New Millennium Brief Description of the Case: Jack Greenberg CEO of McDonald’s Corporation is thinking about the “Big Mac Attack”‚ now referred to McDonald’s earnings declines in the late 1990’s and early 2000’s. McDonald’s Corporation a leader of the fast food industry had made dynamic market expansion‚ new products and special promotional strategies. In the recent years‚ however‚ McDonald’s has seen it growth slow down in the United States and its dominant
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Case 2 The News Corporation Case 2 Strategic Management in the Media The News Corporation Leeuwarden March 23‚ 2011 Content Executive Summary 4 Introduction 1 1. What where the most important occurrences in the past and how did the new corporation adjust to the new situation? 2 1.1 Key historical developments and recent developments 2 1.2 Recent developments 3 1.3 Historical analysis 5 2. What are the global and corporate strategies ensuring a successful development
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Letter: Good News Heading Parametrics‚ Inc. 350 South Street Pittsburgh‚ PA 15213-1821 15 January 2000 Terry Miller 238 Chestnut Street‚ #3B Butler‚ PA 16001-0238 Dear Ms. Miller: It gives me great pleasure to confirm our verbal offer and your acceptance to join Parametrics‚ Inc.‚ as a technical documentation specialist in the engineering division. Your compensation will include your monthly salary of $XXXX (which is equivalent to $XXXXX annually) plus the benefits outlined in the enclosed
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mcdonalds corporation in the new milleniummericanism meaning that they have now become the target of terrorist group and attack. Economic Challenges : Economic Challenges McDonald’s must consider economic challenges when expanding internationally. Low set up costs = rapid expansion One of the challenge for fast food industry is that to keep the price is low for the customer. Franchising facilitates set ups McDonald’s corporation provides financing assistance and training for new franchise owners
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MARKETING PLAN FOR NEWS CORPORATION IN THE BRITISH NEWSPAPER MARKET PERIOD 2012-2015 Students: Annie – 11026399 Fiona – 12020379 Max – 10020416 Tiffany – 11026952 November‚ 2012 CONTENT * Introduction * Mission statement * SWOT& analysis * Assumptions * Marketing Objectives * Marketing Strategy * Marketing Mix Recommendations * Reference * Appendix 1. Introduction News Corporation is a global media corporation controlled by Rupert
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McDonald’s Corporation in the New Millennium Case 2 The Problem McDonald’s Corporation’s slow adaptation of customer’s preferences and tastes. Objectives To help McDonald adapt customer’s preferences and tastes quickly. To help the McDonald’s Corporation improve their earnings and sales growth in the market. To recommend several actions that may help them in solving the problem that arises. Situational Analysis Jack Greenberg was the C.E.O of McDonald’s Corporation. “Big
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research and demonstrate commercial awareness within the publishing industry based around the media company News Corp. This paper shall argue that the use of social media‚ networking‚ and industry analysis are all viable methods to build and sustain professional knowledge within the publishing industry and obtain graduate employment. Moreover‚ an investigation into the revenue model of News Corp portrays a working acumen of the realities involved within a globally successful publishing company. This
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The Bad News of Social Media According to the Huffington post Facebook users share 2.5 bits of content daily‚ including personal information. Social media has had many advantages for this generation. Such as helping people stay up to date with current news happening in the world. With many advances unfortunately many downsides come along with social media. Many health risks have been proven in scientific studies. Privacy is something that has become very limited online. Violence has also become
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