Background Established in 1986‚“Hung Fook Tong” is one of the famous manufacturers and retailers of traditional herbal tea in Hong Kong which has over 70 retail shops with more than 700 staff members‚ self-invested factories in Hong Kong and Shenzhen and a sales network with extensive coverage. Mainly it serves customers with various kinds of Herbal Tea‚ Herbal soups‚ other non-herbal beverages‚ and snack (like dim-sums and sausages) on a price range of $8-$250. HFT also set up point of sales
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Hong Kong International Airport (HKIA) is the main airport in Hong Kong; it is an important regional trans-shipment centre‚ passenger hub and gateway between the Mainland China and the rest of Asia. And HKIA is the primary hub for several domestic airlines‚ such as Cathay Pacific Airways‚ Dragonair‚ Hong Kong Express Airways‚ etc. Review the history‚ HKIA has won seven Skytrax World Airport Awards for customer satisfaction in just ten years (Skytrax‚ 2010)‚ the second busiest airport in the world
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important elements of the marketing mix‚ can be difficult to get right. Pricing too high‚ or low‚ can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005). Research indicates that whilst a price reducing strategy‚ which is commonly used in response to strong competition‚ may see short term gains‚ rarely does it attract and retain new customers (Chan & Wong 2005). In Hong Kong many hotels have reduced
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Contents 1) Executive Summary 2) Objective 3) Mission 4) Marketing Objective 5) Key to Success 6) Company Summary 7) Company Ownership 8) Management Summary 9) Industry Analysis – Porter’s Five force 9.1) Rivalry among existing firms 9.2) Potential of new entrants into industry 9.3) Power of suppliers 9.4) Power of buyer 9.4) Threat of substitute products 10) Macro-environmental – PESTAL analysis 10.1) Political and legal environment 10.2) Economies environment 10.3) Social &
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Wasteful lifestyle of Hong Kong On a gloomy Sunday morning‚ you woke up and saw the buildings were destroyed by the heavy acid rain. Then‚ you just sat on the sofa and started eating unpalatable breakfast which was overnight food and smell fusty. You feel tedious as the electric was cut off ‚ no computer games and no television shows. The stinking smell made you sick and began to vomit. Fortunately‚ this awful situation is an imagination only. But if Hong Kong people still have the wasteful lifestyle
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for 40% of the solid wastes in Hong Kong and a staggering amount of 3200 tons of food is disposed every day from households‚ commercial areas and food premises‚ referring to the figures of Hong Kong Environmental Protection Department. The three landfills in Hong Kong are about to be filled in10-15 years time. In view of this problem‚ three solutions are proposed including establishing recycling bins for different types of leftovers in housing estates‚ supermarket chain’s effort of selling unsold
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Ref. No.: HRM0066 Grooming Next-Generation Leaders: The Infosys Way “A true leader is one who leads by example and sacrifices more than anyone else‚ in his or her pursuit of excellence. It is our vision at Infosys‚ to create world class leaders who will be at the forefront of business and technology in today’s competitive marketplace. The Infosys’ Leadership Institute has been conceptualised to instill in our employees creativity to bring new ideas to fruition‚ make transition to new paradigms
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for Decision Making (2013) Instructor: David Yip Financial Analysis CEC INTERNATIONAL HOLDINGS LIMITED Stock Code: SEHK00759 / 759:HK Author: Anthony Lam City University EMBA 2013 Cohort 759 Store CEC INTERNATIONAL HOLDINGS LTD. Hong Kong Stock Exchange Code: SEHK 00759 / 759:HK COMPANY History CEC International (CEC) was founded by Lam Wai Chun (the current Chairman) in 1979‚ as “Coils Electric Company”. Initially when the company was formed‚ it was a sole proprietorship
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1) What is the Disney Difference and how will it affect the company’s corporate‚ competitive and functional strategies? The Disney differences are “high-quality creative content‚ backed up by a clear strategy for maximizing that content`s value across platforms and markets”. Not only that‚ it also it is the undisputed long-lasting champion of all vacation destinations in general‚ and theme parks in particular. That reason is that they do it all right‚ and no one else comes close. For sure‚ Disney
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Unit 2 Case Study: Hong Kong Disneyland Margaret Taylor MGT 614: Global and Transnational Management Dr. Laura Mays Tiffin University May 26th‚ 2013 UNIT 2 CASE STUDY 1 Introduction The purpose of this paper is to analyze the management strategies of Hong Kong Disneyland ‚and the issues that have arisen. Hong Kong an amusement park built by the Disney Corporation and the Hong Kong government and opened in September
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