Introduction to International Business Case 4: Dell 1. Dell’s most important FSA is their direct selling. Other FSAs are their behavior with the customer and their high level of inventory. These FSAs can be summarized with the 3 golden rules of Dell: ‘never sell indirect’‚ ‘disdain inventory’ and ‘always listen to the customer’. The macro-level requirements for the direct sales model to be successful in Dell’s case are the customers’ behavior in the 1980s. The customers became very sophisticated
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The scheme manager who had supported me through this process was impressed with how I handled the case much to the dissatisfaction of the link worker who felt she should have been the one to make that call. The manager reassured me that I did the right thing and that if ever faced with a similar situation in future I should go ahead and take the same actions I had taken to remedy the situation. Decision Judgement The ability to make a well-informed decision often requires a considerable level of
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Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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Survey Types Explanation: Zeltiq Consultation Goal: Capture information on how customers learned about Zeltiq Coolsculpting‚ motivations and preferred area for body contouring‚ interactions with office staff‚ interactions with counselor/physician‚ whether they plan to move forward with a Zeltiq treatment plan‚ decision drivers‚ comments on experience. Question Count: 13 to 15 + Demographics Questions Timing: Sent immediately after attended consultation record Zeltiq Post Service Goal: Capture
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Case Questions: 1. What is Starbucks’ strategy? Is there good fit among its capabilities? Starbucks has established itself as a seller of specialty coffee through its stores and has targeted office goers and certain families‚ who visit Starbucks to either relax‚ read‚ chat‚ or socialize. To achieve its long term goal of becoming the most recognized and most respected brand of coffee in the world‚ it has recently expanded its operations to include bottled coffee and is also looking at presence
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Individual Assignment NAME: ID#: Course Name: Course Code: Instructor’s Name: Dr. Due Date: Sunday - 11th March‚ 2013 Assignment Topic: Chicken of the Sea Inc. Case Study 1. Discuss the consumer decision making process for a product such as canned/packaged tuna and the response hierarchy model this is most likely to be applicable in the purchase of this product. The reason that has caused the shifting or rather the movement from advertising media‚ has caused decision making process to
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1. The major factors that contributed to EuroDisney’s poor performance was the lack of market research and cultural awareness. EuroDisney was built just like American Disney parks‚ without giving though to cultural differences. American characters were used‚ instead of French cartoon characters. Disney banned alcohol in a culture that enjoys drinking wine. Everyone showed up for breakfast in the mornings‚ when Disney had cut down their serving because they were erroneously informed that Europeans
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Industry Analysis Market Size and Growth Rate- The processed food industry has grown exponentially over the past few decades. With people more on the go and looking to prepared products rather than making it themselves there has been a giant increase in the growth rate of this business. Number of Rivals- There are many competitors in the processed food industry. Many of the largest have recently acquired other businesses in order to remain at the top of the “food chain”. Scope of competitive rivalry-
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a) The characteristics that showed up most frequently were:One nose‚ pink coloured nose‚ 2 antennas‚ 6 legs‚ 2 eyes and 2 green humps were the most common characteristics. b) The Characteristics that showed up very seldom were:3 eyes‚ 2 body segments‚ blue legs‚ 1 antenna‚ a straight tail and 1 green hump. c) The following traits were found to be homozygous dominant:EE ( Eye number - 2 eyes)CC (Curly Tail)VV (Red eyes)d) The following traits were found to be heterozygous:Aa (Antenna number: 2 antennas)Mm
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