CHAPTER 01 INTRODUCTION Job satisfaction refers to an employees general affective evaluation of his or her job. Spector defines the concept more simply as “how people feel about their jobs and different aspects of their jobs” (1997‚ 2). He also considers it as a “related constellation of attitudes about various aspects or facets of the job” (Spector 1997‚ 2). The organizations should be concerned about their employees level of job satisfaction? Employee satisfaction increases employee retention
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More than just marketing‚ branding is the entire effect that creates a memorable identity. A successful branding program is also based on differentiating themselves as unique. Effective branding creates a perception that there is no other product‚ service‚ organization or community quite like yours. Whether the distinction is a result of function‚ form‚ ease of use‚ price or prestige‚ the consumer believes you offer something exceptional. This research work is based on brand marketing strategies adopted
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profile 16. Bibliography 3. Company Profil 4. Product Profile 5. History of MICO MARBLES 7. Departmental Study ➢ Production unit ➢ Polishing unit ➢ Marketing departments ➢ Organization chart 8.Scope and limitations of the study 9. Objectives 10. Methodology 11.Data analysis and Interpretation 12. Findings 13. Suggestions and recommendations 14. Conclusion Acknowledgement
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Integrated Marketing Communications (IMC) and Customer Satisfaction Strategy For The Alpha & Omega Medical Company MKT 500 Marketing Management Week 8 Assignment # 4 By
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Unit 10: Marketing Management – Development of Concept 10.1 INTRODUCTION Marketing has become integral part of our day to day life. Formally or informally‚ people and organizations are involved in various activities that could term as marketing. A good marketing campaign is never a game of luck‚ but it is always‚ well-planned‚ well analyzed and well implanted strategy. A successful marketing is a perfect blend of science and art. A marketing strategy has to be creative unique and at the same time
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Dissertations 2012 Three essays on the customer satisfaction-customer loyalty association Young Han Bae University of Iowa Copyright 2012 Young Han Bae This dissertation is available at Iowa Research Online: http://ir.uiowa.edu/etd/3255 Follow this and additional works at: http://ir.uiowa.edu/etd Part of theBusiness Administration‚ Management‚ and Operations Commons Recommended Citation Bae‚ Young Han. "Three essays on the customer satisfaction-customer loyalty association." dissertation‚ University
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CONSEQUENCES OF CUSTOMER SATISFACTION AND DISSATISFACTION The consequences of not satisfying customers can be severe. According toHoyer and MacInnis‚ dissatisfied consumers can decide to: -• discontinue purchasing the good or service‚• complain to the company or to a third-party and perhaps return the item‚ or • engage in negative word-of-mouth communication.Customer satisfaction is important because‚ according to La Barbera andMazursky‚ “satisfaction influences repurchase intentions whereasdissatisfaction
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Customer satisfaction with online banking services 1 Customer satisfaction with online banking services M.Tayyeb Masood Waqar Ahmed Author‚ Faculty of Management Sciences Muhammad Ali Jinnah University‚ Pakistan Abstract The study seeks to discover‚ what will be the main factors in customer satisfaction of electronic banking services in Pakistan? This paper inspects and study the most important factors in e-banking services in the Pakistan and customer„s evaluation of the electronic
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Introduction Objectives of the Report: Every Study has some Objectives. On doing a course of “Audit & Inspection of Banks” we have to learn a lot of auditing and inspecting tools & techniques. This Study has been undertaken with the following Objectives: » To get an overall idea about the auditing procedure. » Gathering practical knowledge about auditing by solving Cases. » Finding out the appropriate opinion for each of the cases. »Finally generate an idea about the real scenario of how
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Introduction Marketing principles made a fast swift from the conventional methods to the modern marketing. From the literature‚ we can marked the shift from product centric view to customer centric view .i.e. from” inside-out to outside-in”. This made an outstanding shift from Mc Carty’s 4p concept to value based marketing. Emphasising this shift the Piercy(2009)imprint that marketing is a set of management activities that define ‚create and deliver value to the customers. The essay is divided
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