Brand Marketing and Experience Marketing Evaluation of Stages of Value Addition
Table of Contents
Chapters Page No.
Executive Summary
Chapter 1: Introduction
1.1 Purpose of the Study
1.2 Context of this Study
1.3 Significance of the Study
1.4 Theoretical Background
1.5 Summary
Chapter 2: Literature Review
Chapter 3: Research Methods and Procedures
3.1 Objectives of the study
3.2 Research Design
3.3 Data Collection
3.3.1 Primary data
3.3.2 Secondary data
3.4 Research Instrument
3.5 Data Analysis
3.6 Limitations
Chapter 4: Findings and Analysis
Chapter 5: Recommendation & Conclusion
5.1 Recommendation
5.2 Conclusion
References
Annexure
Questionnaire
EXECUTIVE SUMMARY
The market has shifted. Earned attention is more valued than ever. And CMOs and consumers are paying rapt attention. In an age where anyone can say anything, brands must create an authentic, transparent and entertaining story with a smart and networked public. The success of a product, service, individual, business, organization, or even a city is based on being perceived as unique. Look at any market leader and it will find they each own a place in the consumer’s mind. They have positively differentiated themselves from the rest of the competition. Branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing, branding is the entire effect that creates a memorable identity. A successful branding program is also based on differentiating themselves as unique. Effective branding creates a perception that there is no other product, service, organization or community quite like yours. Whether the distinction is a result of function, form, ease of use, price or prestige, the consumer believes you offer something exceptional.
This research work is based on brand marketing strategies adopted by Ushmak Nobility llP. The title of this research work “Brand Marketing and Experience Marketing Evaluation of Stages of Value Addition – A Study of Ushmak
Chapters Page No.
Executive Summary
Chapter 1: Introduction
1.1 Purpose of the Study
1.2 Context of this Study
1.3 Significance of the Study
1.4 Theoretical Background
1.5 Summary
Chapter 2: Literature Review
Chapter 3: Research Methods and Procedures
3.1 Objectives of the study
3.2 Research Design
3.3 Data Collection
3.3.1 Primary data
3.3.2 Secondary data
3.4 Research Instrument
3.5 Data Analysis
3.6 Limitations
Chapter 4: Findings and Analysis
Chapter 5: Recommendation & Conclusion
5.1 Recommendation
5.2 Conclusion
References
Annexure
Questionnaire
EXECUTIVE SUMMARY
The market has shifted. Earned attention is more valued than ever. And CMOs and consumers are paying rapt attention. In an age where anyone can say anything, brands must create an authentic, transparent and entertaining story with a smart and networked public. The success of a product, service, individual, business, organization, or even a city is based on being perceived as unique. Look at any market leader and it will find they each own a place in the consumer’s mind. They have positively differentiated themselves from the rest of the competition. Branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing, branding is the entire effect that creates a memorable identity. A successful branding program is also based on differentiating themselves as unique. Effective branding creates a perception that there is no other product, service, organization or community quite like yours. Whether the distinction is a result of function, form, ease of use, price or prestige, the consumer believes you offer something exceptional.
This research work is based on brand marketing strategies adopted by Ushmak Nobility llP. The title of this research work “Brand Marketing and Experience Marketing Evaluation of Stages of Value Addition – A Study of Ushmak