• Using the Pestel Analysis Tool
    Sometimes known as the STEP analysis, PESTEL stands for Political, Economic, Social, Technical, Environment and Legislative. It is a great tool for any size organization who would like to have a simple to use tool for understanding the external forces influencing their market and performance. If...
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    Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business, and often require changes in operating, management, production, and marketing. Analysts often categorize them using the acronyms PEST or PESTEL...
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  • Ryan Air Analysis
    Fuel prices in 2012 were projected to increase by forty percent compared to 2009 levels (§1.15). The airline industry, low-cost and conventional carriers alike are taking a heavy toll from the fuel price hikes, which have contributed to a surge in operating costs up to twenty-nine percent(§1.15...
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  • Pest Analysis
    is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization's marketing environment is made up of: 1. The internal...
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  • Pestel Analysis
    International Journal of Business and Management; Vol. 7, No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management...
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  • Coca-Cola
    and the demand for healthy drinks are in demand. To be able to make up the difference of the drop in sales, Coca-Cola needed to come up with some innovative new products and marketing strategies that would appeal to a new market of the beverage industry. In the last decade, PepsiCo. has gained...
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  • Sssdsdsdsdsds
    asked to give a strategic meeting about the closure announcement. This report aims to use the PESTEL and SWOT tools to analyze the environment in China. According to the advantages and disadvantages of the factory move, some recommendations are given to Burberry for moving to China and help the...
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  • industry analysis
    Strategic Management Analysing the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive...
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  • Hhhh
    phenomenon'[3]. A trend can be defined as an ‘environmental phenomenon that has adopted a structural character’[4]. Contents [hide] * 1 Macro environment * 1.1 PESTEL analysis * 1.1.1 Political factors * 1.1.2 Economical factors * 1.1.3 Technological factors...
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  • go airtel
    Cosco (India) Fundamental Company Report Including Financial, SWOT, PESTEL*, Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com Cosco (India...
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  • Project
    Tata Teleservices (Maharashtra) Ltd. Fundamental Company Report Including Financial, SWOT, PESTEL*, Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com Tata...
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  • Global Forces and the Western European Brewing Industry
    beyond the control of a company. It categorises the environmental influences into six groups: political, economical, socio-cultural, technological, environmental and legal; making up the acronym PESTEL. Analysis Political factors Europe has traditionally been seen as the centre of the beer...
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  • Pharmaceutical Industry
    government in their quest for controlling health cost. All the procedures in this industry have become expensive but the productivity is on the decline. This report focuses in exploring the environmental factors that affect pharmaceutical industry with the assistance of tools such as PESTEL, SWOT...
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  • Pestel Analysis of the Macro-Environment
    after examine the nature of the marketing environment, we can therefore set up appropriate marketing strategies for organisation. Generally, the marketing environment can be classified into three levels: the external environment, performance environment and internal environment. Organization may have...
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  • Whole Foods Pestel Analysis
    Whole Foods PESTEL analysis Grocery stores are the traditional destination for consumers looking to find many day to day items. The need of shoppers to continuously refill and restock their kitchens. Consumers usually have a wide range of grocers to choose from. They can choose from...
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  • Professional Certificate in Marketing
    prior to attempting the exam questions. Candidates had to prepare and submit a four page PESTEL and SWOT analysis that they could refer to in the exam. A clean copy of the case study was provided in the exam. The format of the exam is FIVE short questions in Part A and THREE long questions in Part B...
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  • Strategic Management
    Question - (a) A stakeholder analysis using the Power-Interest matrix (b) A PESTEL (PESTLIED) environmental analysis (c) Porter's 5 competitive forces analysis (d) Analysis of Amazon's core competences (e) Select and use one other analytical tool that you believe is appropriate for a current...
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  • Bus620 Industry Forecasting
    the technological advances that have taken place over the past decade. A PESTEL Analysis of Apple, Inc. would be important in order to identify information pertinent to the marketing campaign of the company. The PESTEL model can provide insight for marketers as it can help in understanding the...
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  • Pestal Analysis
    PESTEL ANALYSIS - UNILEVER GLOBAL PESTEL analysis - UNILEVER A scan of the external macro environment in which the firm operates can be expressed in terms of following factors:   Political   Economical   Social   Technological PESTEL analysis is a useful strategic tool for understanding market...
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  • Pest Analysis of Macro Enviorment
    PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyse...
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