is strengthen each brand on customer’s mind and otomatically increasing sales in the market. This condition obviously happened with good planning and campaign strategy that can create “buzz” in the society. Magnum ice cream’s campaign starts with Unilever hired some public figures who has many followers in their Twitter account. In a moment‚ tweet (the term in Twitter) from the public figure’s Twitter account spread widely to their followers. Also that promotion can be spread to more people because
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HINDUSTAN UNILEVER LIMITED (HUL) LEADING CONSUMER GOODS COMPANY FULFILS BUSINESS OPTIMISATION GOALS WITH SAP QUICK FACTS “With SAP NetWeaver PI‚ we have finally streamlined‚ advanced and integrated our process capability. This goes a long way in enhancing HUL’s ability to meet the demands of the modern trade.” KS Arunkumar‚ IT Group Manager‚ Hindustan Unilever Limited Summary Name: Hindustan Unilever Limited Location: Mumbai‚ Maharashtra‚ India Industry: Consumer Products Employees: 15‚000
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Sayad Ibne Rashed‚ Senior Executive HR‚ Rahimafrooz and his colleagues for spending their valuable time thoroughly explaining their Training and Development processes. We would also like to thank Ms. Tanvira Chowdhury‚ Leadership Development Manager‚ Unilever Bangladesh and Mr. Sumit Chakraborty‚ Senior Officer-Training‚ Nestlé (Bangladesh)‚ for taking time out from their busy
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advantages 19-20 13. Communication Tools of Sunsilk &Branding 20-22 14. Target marketing strategies 22-24 15. Target marketing strategies 24-28 16. Promotional plan 29 17. Sources 30 Unilever Pakistan SUNSILK Executive Summary: Sunsilk is a brand that provides the hair care facilities. It is a brand of Unilever. It targets the segment on women of 16 to 40 years of age having middle or upper income class. Sunsilk brand is sold in more than 69 countries world-wide. Sunsilk was introduced in Pakistan
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MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products‚ beverages‚ ice cream‚ and spreads in the United Kingdom. The company provides food products‚ such as soups‚ bouillons‚ sauces and dressings‚ noodles‚ complete meals‚ margarine and spreads‚ olive oil‚ and tea‚ as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing
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Traditional Vs. Contemporary Organizations Traditional Organizational Structure The traditional organization is a pyramid with a president at the top‚ a few vice presidents‚ layers of management and the majority of employees at the bottom. Jobs are specialized‚ and information and authority flow from higher to lower levels. In recent years‚ a variety of organizational structures have come into fruition‚ such as matrix (flat)‚ networked or virtual. But‚ the traditional‚ hierarchical organization
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without compromising the quality of one for the other‚ as all P&G products are definitely excellent quality. However there are other competitors‚ some who do compete in several different industries simultaneously as does P&G. An example of this is Unilever‚ who competes in many different products‚ including hygiene products‚ self care‚ and others. Of course being a multinational corporation means that the company will have competitors both locally‚ as well as all around the world. In addition there
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This report covers the analytical snapshot of famous local jewel brand “Glaxose D”. The brand has remained in the heartland of Pakistani FMCG’s industry since early 1970’s and has passed through many different stages from growth to slump. Currently this brand is facing immense problem of weak and irrelevant brand image‚ due to fading brand health‚ Glaxose D needs to get aggressive attention in order to pop up as a running brand. We have conducted a detailed scrutiny on this brand and the reader
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1) Why does Unilever want fewer brands? First of all let’s define what we mean does “brand” mean? I think brand is the practical‚ emotional‚ or instinctual response that is stimulated in the brain by a product or company. Brand is the image and feeling that get to people minds and hearts when they hear‚ smell‚ see and think of your name‚ product‚ and benefit. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade
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BM 111 2A NURUL SYAFIQAH BT MOHD KAMAR ARPIN NUR AMIRAH BT ABDUL GHAFAR MUHAMMAD HAFIZH BIN ROSLI NUR ALIAH ASYIKIN BT MD YUSUF FARHA AZEERA BT ZULKIFLI NURUL „ATIFAH 2011274054 2011435054 2011889674 1 2 3 Acknowledgment The preparation of this report is a sound example of teamwork. The experience is a valuable one because not only did the report increase our understanding and knowledge on the assigned topic‚ Sunsilk. It also taught us important lessons of how to incorporate out
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