Hul .Pdf Value Chain

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“With SAP NetWeaver PI, we have finally streamlined, advanced and integrated our process capability. This goes a long way in enhancing HUL’s ability to meet the demands of the modern trade.” KS Arunkumar, IT Group Manager, Hindustan Unilever Limited

Summary Name: Hindustan Unilever Limited Location: Mumbai, Maharashtra, India Industry: Consumer Products Employees: 15,000 Website Key Challenges Arrival of modern trade in India Legacy systems and business infrastructure were unable to meet transaction and process capability requirements of the modern trade Project Objectives Optimise business operation and simplify IT management Achieve process consolidation internally and across the value chain Preserve investment of legacy inventory and cash-to-order management system for business partners Integrate with business partners’ IT infrastructure quickly and seamlessly Solutions and Services Phase 1: SAP ERP Central Component 5.0, SAP NetWeaver Process Integration (SAP NetWeaver PI), SAP NetWeaver Portal, SAP Supply Chain Management (SAP SCM), SAP Solution Manager, SAP NetWeaver Business Intelligence (SAP NetWeaver BI), SAP NetWeaver Composition Environment (SAP NetWeaver CE)

Phase 2: SAP Customer Relationship Management, SAP Advanced Planning & Optimisation Production Planning and Detailed Scheduling, SAP Transportation Planning and Vehicle Scheduling Implementation Highlights Rollout in two phases. Phase 1 went live in September 2007 Why SAP Solution SAP is Unilever Group’s global premium IT solutions provider SAP NetWeaver PI enables processcentric collaboration Key Benefits Streamlined business operations Improved information sharing with partners even if they are not using SAP’s solutions Increased supply chain efficiency through process-centric collaboration across the enterprise—internally and externally Enhanced value of legacy system Implementation Partner IBM Hardware IBM

SAP NetWeaver Success Story Hindustan Unilever Limited, India


The demands of a competitive market require a solution that supports process-centric collaboration internally and across its value chain. To address this, HUL found the answer in SAP NetWeaver Process Integration. The fast moving consumer goods (FMCG) industry is an unforgiving one. “If a retailer’s shelves are empty of a manufacturer’s product, he will simply fill them with a competing product,” says KS Arunkumar, IT Group Manager, Hindustan Unilever Limited (HUL). This challenge of ensuring that the business is optimised to cater to everchanging market demands is an issue that HUL is deeply familiar with. Established in 1931, this stalwart of the India FMCG market is a subsidiary of the world-renowned Unilever Group. Behind HUL’s vast business footprint that spans 4,000 distributors is an entity consisting of 15,000 staff as well as multiple factories, warehouses and branches. It is not easy keeping its house in order but it found a perfect solution to its business management needs with SAP. orders in the most cost efficient manner. This is even more critical in the emerging modern trade scenario. “The distribution of goods across the country in the right quantity, right time and at the right place is already one of the biggest challenges we face.. In order to thrive in the era of modern trade, we need to deliver a service level that is higher than what the industry is used to and operate a supply chain which is superior to our competitors’,” says Arun. tight communication links with its external business partners. However, the task of ensuring seamless connectivity between its IT system with that of its distributors was not an easy one. For instance, the company was using an in-house developed e-business system to manage the...
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