EXECUTIVE SUMMARY: This report is a brief insight in to the quality of the Dove Beauty bar‚ its evolution and its strengths and the threat faced by the competitor. Dove brand evolved in early 1957and is owned by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were
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members of our group in compilation of this report. We also thank our instructor Mr Jawad Bhatti‚ who has helped us always by providing us with the much-needed guidance‚ kind behavior‚ moral support and her valuable time. Our contact person in Unilever Pakistan‚ Ms. Sarah Siddiqui also provided us with her expertise in the construction of the report and we are extremely grateful to her for providing us with valuable insight and information with respect to LUX. The preparation of this report
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On this report‚ I will directly observe Corporation Social Responsibilities (CSR) practice of Unilever. Unilever‚ one of the largest corporation in the world with more than 400 brands. This auditor report is written base on Unilever Sustainable Living Plan 2013‚ some other articles which will be presented all over the essay and surely on the reference list. For a brief introduction to Unilever‚ in early 19 century‚ William Hesketh Lever established Lever brothers’ company which produced
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VIRAJ TAMHANE _____________________________________________________________________________________________ HINDUSTAN UNILEVER LIMITED Meeting Everyday Needs of People Everywhere _____________________________________________________________________________________________ CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose - the belief that "to succeed requires the highest standards of corporate
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friends for their constant encouragement without which this assignment would not be possible. TABLE OF CONTENTS ACKNOWLEDGEMENT 4 SUMMARY 6 INTRODUCTION 7 I. SCOPE OF THE PROJECT 13 II. OBJECTIVE OF THE PROJECT: 14 III. METHODOLOGY: 15 IV. RESEARCH DESIGN : 15 a. Target Group: ……………………………………………………………………………….. 15 b. Sampling Frame: …………………………………………………………………………… 16 c. Sample size: 16 d. Method
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LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand ’s core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap‚ and how handwash can help kill invisible‚ disease causing germs. It guarantee’s protection to everyone
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Dove Dove is a personal care brand owned by Unilever. It is imported and marketed by Hindustan Unilever Limited. Dove has become a national talking point and was ranked number three in the body lotions market‚ ahead of L’Oreal‚ Garnier‚ Neutrogena‚ and Olay. In the year 2004‚ Unilever won the “marketer of the year” award for its brand Dove. It is now considered as a moisturizing bar and a beauty bar. Also‚ Dove has many different products such as‚ bar soap‚ body wash‚ shampoo‚ body lotions‚ hair
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Objectifying Women Women in the Media Although we may not realize it‚ but media is a very powerful source of influence. Influence that can affect people in many ways that may be positive and beneficial for corporations‚ but not so much for the general public. Media uses a variety of means such as advertisements‚ movies and music videos to convince its consumers and potential consumers in buying their products‚ or following their lifestyles. Majority of these means are dominated with portraying
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Note : Not Available Organization : Unilever Group Industry : FMCG Countries : UK‚ The Netherlands Abstract: The case examines how Anglo-Dutch retail giant Unilever Group used innovations in packaging to differentiate its products. It explains how Unilever used packaging as a marketing tool to launch‚ relaunch‚ reposition and increase demand for its products and attract new customers. Several instances where innovative packaging helped Unilever increase revenues of its products are
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TASK 1 During my work I will use the example of “Unilever” as a basis of my research. Unilever is a British–Dutch multinational consumer goods company with headquarters in Rotterdam and London. Its products include food‚ beverages‚ cleaning agents and personal care products. Its products are available in around 190 countries. The company owns approximately 400 brands‚ but focuses only on the 14 of them with sales of over 1 billion euro. Those brands are Axe(Lynx)‚ Lipton‚ Dove‚ Magnum‚ Knorr‚ Lux
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