Internship Project
PROJECT REPORT
ON
“BRAND BUILDING STRATEGY OF HUL PRODUCT”
By
Akash Tripathi
12BSP0087
A REPORT
ON
“BRAND BUILDING STRATEGY OF HUL PRODUCT - AVIANCE”
By
Akash Tripathi
12BSP0087
EDVENTUS – Business Enhancement Partners
A Report submitted in partial fulfillment of the requirements of
PGPM Program of
IBS MUMBAI
Date of Submission: 28th May, 2013
ACKNOWLEDGEMENT
I take this opportunity to express my profound gratitude and deep regards to my guide Prof. Gangadhar Hugar for his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the journey of life on which I am about to embarked.
I also take this opportunity to express a deep sense of gratitude to my Company mentor Mrs. Sonali Ghosh, Managing Partner, EDVENTUS, for her cordial support, valuable information and guidance, which helped me in completing this task through various stages.
I am obliged to staff members of EDVENTUS, for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment.
Lastly, I thank almighty, my parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible. TABLE OF CONTENTS
ACKNOWLEDGEMENT 4
SUMMARY 6
INTRODUCTION 7 I. SCOPE OF THE PROJECT 13 II. OBJECTIVE OF THE PROJECT: 14 III. METHODOLOGY: 15 IV. RESEARCH DESIGN : 15 a. Target Group: ……………………………………………………………………………….. 15 b. Sampling Frame: …………………………………………………………………………… 16 c. Sample size: 16 d. Method of Analysis: 17 e. Data Collection: 18 VI. MARKET SURVEY 21 VII. FINDINGS & OBSERVATIONS: 25 1. COMPETITOR’s ANALYSIS: 26 2. SWOT
ON
“BRAND BUILDING STRATEGY OF HUL PRODUCT”
By
Akash Tripathi
12BSP0087
A REPORT
ON
“BRAND BUILDING STRATEGY OF HUL PRODUCT - AVIANCE”
By
Akash Tripathi
12BSP0087
EDVENTUS – Business Enhancement Partners
A Report submitted in partial fulfillment of the requirements of
PGPM Program of
IBS MUMBAI
Date of Submission: 28th May, 2013
ACKNOWLEDGEMENT
I take this opportunity to express my profound gratitude and deep regards to my guide Prof. Gangadhar Hugar for his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the journey of life on which I am about to embarked.
I also take this opportunity to express a deep sense of gratitude to my Company mentor Mrs. Sonali Ghosh, Managing Partner, EDVENTUS, for her cordial support, valuable information and guidance, which helped me in completing this task through various stages.
I am obliged to staff members of EDVENTUS, for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment.
Lastly, I thank almighty, my parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible. TABLE OF CONTENTS
ACKNOWLEDGEMENT 4
SUMMARY 6
INTRODUCTION 7 I. SCOPE OF THE PROJECT 13 II. OBJECTIVE OF THE PROJECT: 14 III. METHODOLOGY: 15 IV. RESEARCH DESIGN : 15 a. Target Group: ……………………………………………………………………………….. 15 b. Sampling Frame: …………………………………………………………………………… 16 c. Sample size: 16 d. Method of Analysis: 17 e. Data Collection: 18 VI. MARKET SURVEY 21 VII. FINDINGS & OBSERVATIONS: 25 1. COMPETITOR’s ANALYSIS: 26 2. SWOT