Unilever Objectives Essays and Term Papers

  • Unilever

    - ---- r ---­ .' S ~, 504-009-1 D "'he BusIness School ~or the v Vorld • Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers • Overall winner of the 2008 European Case Clearing House Awards • Winner of a 2007 European Case Clearing House Award in the...

      6378 Words | 37 Pages   Surf (detergent), Laundry detergent, Unilever, Brazilian real

  • Unilever

    Unilever in Brazil Marketing Strategies for Low-Income Consumers I would recommend that Unilever launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: ...

      858 Words | 4 Pages   Surf (detergent), Brand, Retail, Laundry detergent

  • Unilever

    To assist Unilever with this iterative process, Unilever requested two primary tasks. First, Unilever wanted high-level strategies and frameworks with which the company can make decisions about where to begin implementing sustainability measures across its vast supply chain. Second, Unilever asked for...

      7028 Words | 21 Pages   Unilever, Return on investment, Supply chain, Crop rotation

  • Unilever

    Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €60 billion...

      700 Words | 7 Pages   Marketing management, Growth–share matrix, Hindustan Unilever, Marketing

  • Unilever

    UNILEVER Portfolio Management Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts June 19th, 2008 PERSPECTIVES 1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management...

      4318 Words | 28 Pages   SWOT analysis, Unilever, Supply chain management, Extract, transform, load

  • unilever

    Plan Small Actions. Big Difference.             2             Content   The Unilever emporium ............................................................................ 4 Strategy ..................................................

      3675 Words | 68 Pages   Corporate social responsibility, Fairtrade certification, Rainforest Alliance, Social responsibility

  • Unilever

    National Renewable Energy Laboratory (NREL), was formally a part of the solar energy research national wind power program (Divone, 1980). One of its objectives was to develop a knowledge base of fundamental engineering science. Another was to develop and apply standards to identify the “best” designs for...

      15611 Words | 45 Pages   Wind power, National Renewable Energy Laboratory

  • Unilever

    Abstract This paper explains that the Unilever brands are trusted everywhere around the world; 150 million times a day, someone somewhere chooses a Unilever product. This paper points out that, at the heart of the corporate purpose, which guides Unilever in its approach to doing business, is the drive...

      442 Words | 2 Pages   Unilever, Lever Brothers, Brand, Supply chain

  • Unilever

    Interactive Session 7 UNILEVER SEGURES ITS MOBILE DEVICES Unilever is a $54 billion global manufacturer and supplier of fast-moving consumer goods, including brands such as Q-Tips, Lipton tea, and Dove personal care products. It operates in 57 countries, with regional teams for Europe, the Americas,...

      860 Words | 2 Pages   Computer security, Mobile phone, Malware, BlackBerry

  • Unilever

    Why did this structure start to create problems for the company in the 1980’s? Ans: Because then there was almost no competition in the markets Unilever was targeting, they mostly maintained the largest market share and there was probably not so much international influence from other multinationals...

      489 Words | 2 Pages   Unilever

  • Unilever

    Unilever Group ANALYSIS for NYSE : UL JANUARY 30, 2013 SKIN & HAIR CARE (DOVE, LUX) $ 39.65 Trefis Estimate $ 40.37 $114.3 B MKT CAP Market Price Unilever's Skin Care & Hair Care Market Share 5 Global Hair Care Market Size 6 Global Skin Care Market Size 7 EBITDA Margin of Dove,...

      20535 Words | 73 Pages   Deodorant, Unilever, Earnings before interest, taxes, depreciation and amortization, Axe (brand)

  • Unilever

    a strong marketing department where the marketing strategies and marketing mix are made. Unilever is the leading company in Bangladesh, which is serving the people of Bangladesh over four decades. Unilever has many brands to serve with. Those are – Wheel, Lux, Lifebuoy, Fair & Lovely, Ponds, Close-Up...

      4172 Words | 33 Pages   Break-even (economics), SWOT analysis, Break-even, Boston Consulting Group

  • Unilever

     Unilever Emily Romero Introduction: Unilever is a multinational corporation with “extensive product offerings in the food, detergent, and personal care business.” Because Unilever is organizing its companies on a decentralized...

      873 Words | 3 Pages   Surf (detergent), SWOT analysis, Unilever

  • Unilever

    "Superdistribution is taking a great piece of content and syndicating it. You can see our video on the Yahoo home page and never leave that site." Unilever is a European global giant that markets some 400 brands in 14 different categories to consumers. Its brands include Axe, Dove, Pond’s, and Vaseline...

      650 Words | 2 Pages   Advertising

  • Unilever

    France – a new brand and proposition Manager : Myriam Riedel, brand leader Out Of Home Company Context • On any given day, two billion people use Unilever products to look good, feel good and get more out of life. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable...

      385 Words | 2 Pages  

  • Unilever

    Study)Analysis of Comfort Vietnam EXECUTIVE SUMMARY Unilever is a fully multinational corporation with operating companies and factories scattering all around the world, and manufacture foods, beverages, cleaning agents and personal care products. Unilever owns more than 400 brands but its 13 “billion-dollar...

      13257 Words | 36 Pages   Profit (economics), Mergers and acquisitions, SWOT analysis, Unilever

  • Unilever

    Our heаrtiest thаnks go to Mr. Chief Executive Officer, Unilever Bаnglаdesh Ltd. Who hаs given us the opportiunity to gаther informаtion аbout their Business. We аlso like to convey our best regаrd to аll the Unilever Bаnglаdesh Ltd. Who directly heiped us in prepаring this аssignment. ...

      758 Words | 4 Pages   Unilever, Lux (soap), Lipton, Rainforest Alliance

  • Unilever

    original attachment Summary and Background In 1996 Unilever was exploring growth opportunities in Brazil by marketing detergents to low income consumers. Lever brothers started the company called Unilever in the year 1929 in Sao Paulo. Unilever has achieved a market capital of $56 billion with 300...

      1712 Words | 8 Pages   Surf (detergent), Unilever, Market analysis, Strategic management

  • Unilever

    DATE: Karl Schmidt Jared Sessum Sustainable Tea at Unilever, Harvard Business School January 29, 2013 This memorandum addresses the following questions based on information found in the Harvard Business School case study on Unilever: Why did Unilever commit to sustainably source 100% of its tea? Has...

      1131 Words | 4 Pages   Rainforest Alliance, Sustainability, Strategic management, Competitive advantage

  • Unilever

    ♦Cash office ♦Wages & salaries department ♦Business Support Department ♦Administration department Unilever Pakistan Ltd is a wholly owned subsidiary of Unilever Overseas Holding, UK, Unilever PLC (a company incorporated in the United Kingdom) Fundamentals of Organization We often begin to describe...

      2087 Words | 7 Pages   Book value, Organizational structure, Depreciation, Organization

tracking img