Loyalty can be found in many different forms‚ but if there is loyalty‚ then there is also disloyalty. A wise man once mentioned that “Some people will only love you as much as they can use you. Their loyalty ends where the benefit stops”. This quote relates to many people in our world today. It even relates to Odysseus‚ the main character in The Odyssey by Homer. Odysseus leaves his home to fight in the war at Troy for ten years and spends another ten years traveling home. Odysseus brings his crew
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and Brand Loyalty Shelane Edie SRM 410: Contemporary Issues in Sports Marketing & Management Date: December 03‚ 2012 This is assignment is to demonstrate and summarize three sports products that have a large or high degree of brand loyalty. Shank‚ 2009 said‚ “Fixing a sports entity in the minds of consumers in the target market. I choose Nike‚ Spalding and Life fitness gym/sports equipment(s). These sports product(s) that is identify demonstrate high degree of brand loyalty to its customer(s)
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main factors that determine the level of customer loyalty towards Maxis. A critical issue for the continued success of a firm is its capability to retain its current customers and make them loyal to its brands (Dekimpe et al.‚ 1997). Customer loyalty is vital to a company as disloyal customers can amount to millions of lost revenue and profit. Studies were also conducted in the financial services industry show that increasing customer loyalty by 5 percent could lead to 25-75 percent profit growth
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Introduction The notion that employee job satisfaction should be a top priority for managers has been one of much debate. Although managers have many roles in organizations‚ their most important purpose is to manage their organizations in a way that can maximize profits. Thus‚ investing time‚ effort and money in ensuring that employees are satisfied in only worthwhile if it results in higher productivity and profitability for the firm. Early theorist analyzed that increased profitability should
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Understanding consumer behaviour has taken the attention of researchers and companies due to their relevance for business success (Jones et al 2000). How is consumer satisfaction related with their loyalty has been likely the most important issue in consumer behaviour for ensure a long-term success in a marketing strategy (Pappu et al 2006). The literature and researchers suggest that there is a strong relation between product satisfaction and brand loyalty‚ but always highlighting their relation
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Research Title: Relationship between customer satisfaction and high level of service quality: Case study of Tesco store. ABSTRACT Customer satisfaction is the prerequisite for making relationships. Like any other service industry the retail industry is facing a rapidly changing market. Many researchers found numerous strong evidences which show most of the departmental stores fail to deliver customers’ desired service. High level of service quality resulting in satisfied customers is the key to
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EMPLOYEE SATISFACTION IN IT FIELD EMPLOYEE SATISFACTION Employee satisfaction is the individual employee’s general attitude towards the job. It is also an employee’s cognitive and affective evaluation of his or her job. What are factors influences / effects to employee satisfaction? It can include factors as following: 1. Organization development factors • Brand of organization in business field and comparison with leading competitor. • Missions and Vision of organization. • Potential
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The iPod Nano sixth generation‚ now features a smaller 1.54 inch multi-touch screen with a lower resolution of 240x240 pixels but a higher pixel density of 220 pixels per inch‚ as opposed to the larger 2.2 inch screen on the iPod Nano 5G. The iPod Nano has 24 hours of music playback on a single charge. The new iPod Nano has lost the previous generation’s video camera‚ built-in voice recorder and built-in speaker‚ and games. It has also lost support for video playback‚ but music videos and video podcasts
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problematic issue is the lack of communication between the superior and the employee. Some superiors recite what they learned about loyalty and the importance of maintaining that great asset‚ but they fail to reiterate it should be loyalty to the agency and its institutional rules and regulations that will get the individual on a respectable level not personal loyalty to themselves (the superior)‚ this kind of leaves the employee obligated to meet every demand. For any relationship to work‚ it is
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The Effect of Job Involvement on Correctional Staff Eric G. Lambert The driving force of corrections is the staff of correctional facilities. It is important to understand how the work environment shapes the attitudes of correctional staff; yet‚ the effect of job involvement on correctional employees has received little‚ if any‚ attention. Most of the research to date has focused on job stress and job satisfaction among correctional staff. Only recently has there been research on other important
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