Date: Friday 26th September 2014 Submission Date: Tuesday 30th September 2014 Unit 2: The Business of Travel and Tourism 2.1: The travel and tourism business environment The Public Sector The public sector consists of regulatory bodies‚ conservation groups and public sector organisation which are funded by local‚ regional and central government‚ . A good example of a localy funded organisation would be Dover ’s local tourist information centre‚ controlled and funded by Dover District
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Principles of Marketing MK 301 A Fall 2012 Professor: Office: Phone: Email: Office hours: Joyce X. Zhou‚ Ph.D. Cremer Hall 503 (620)341-6594 (office) 341-5345 (dept.& messages) xzhou@emporia.edu (preferred mode of contact) MWF 8:30-11am & F 11:50-12:20 pm Course Description Introduction to the concept of marketing and its application including customer focus; the importance and formulation of the marketing mix in marketing decision making; strategy and use of market segmentation
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operations in the travel and tourism industry. Advances in Internet and other direct booking One of the largest areas of impact within technological development is the way bookings are mad. Bookings in the Second World War (1939-1945) were really simple to make as airlines and tour operators had charts on the walls of their office and would take bookings over the phone or by post. The charts were fairly resourceful but normally ended up with double bookings. As the demand for travel grew reservation
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Marketing principles --- summative assignment Brand analysis: a case study of Hai Di Lao (hot pot restaurant) Introduction Most of the organizations manage themselves through strategy context to meet the consumers’ needs and wants. The strategy context can be considered in terms of four main elements‚ namely: the organization (and its resources‚ skills‚ and capabilities)‚ the target customers‚ a firm’s competitors‚ and the wider environment. (Baines‚ Fill and Page‚ 2010) Furthermore‚ organization
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Marketing Concept BUS-110 IT 1 The marketing concept is a business philosophy where a business provides products or services that a customer wants and needs by setting up a series of activities within the company to also allow for the company to achieve their goals and objectives. Three steps involved in the marketing concept are; the business first must find out what potential customers needs are. Second‚ a business has to create the product or service that the potential customer wants
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Principle of Marketing Marketing involves a range of processes concerned with finding out what consumers want‚ and then providing it for them. This involves four key elements‚ which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps. There are two main types of market research - quantitative research involving collecting a lot of information by using techniques such as questionnaires and
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1- Consumer Behaviour. One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which the focus of the study is the mental behaviour i.e. the internal influence such as perception‚ memory‚ attention‚ attitude‚ beliefs‚ values‚ personality
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Principles of Marketing Promotion: Overview and Personal Selling Promotion Mix Personal Selling Advertising Publicity Sales Promotion Elements in the Communication Process (Fig. 14.2) Promotion Strategy Strategic Objectives Appropriate Tasks Budget Implementation Evaluation and Control Strategic Issues Integration Relationships Goals: Information‚ Persuasion‚ Reminder Consumer Considerations: AIETA Model Target Integrated Marketing Communications (Fig. 14.1) Advertising Personal
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Assignment 1! Page 1 Wayne Said‚ Group 3 Marketing 4 December 2007 How does the marketing concept differ from the selling concept‚ the product and production philosophies ? Illustrate the potential perils faced by companies adopting these concepts in todays highly complex and competitive environment and outline which orientations are recommended in a buyer ’s market ? The Marketing Concept is a philosophy that says that firms should analyze the needs of their customers and then make
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INTRODUCTION: Ikea has appeared as a concept in the 1940s in Sweden‚ but in 1960-1970 Ikea open stores across multiple markets. IKEA logo colors are yellow and blue‚ representing Swedish flag colors. It currently has over 270 stores open in about 38 countries. All Ikea stores are operated under franchise from Inter IKEA Systems BV. (IKEA‚ 2013) The product range is very diverse in Ikea stores customers can find home décor products from plants and furniture to toys and whole kitchens. (IKEA‚ 2013)
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