The costs of international travel are decreasing and tourism is growing. What are the advantages and disadvantages of increasing tourism activity in different countries? Use our own ideas‚ knowledge and experience and support your arguments with examples and relevant evidence. Positives of tourism: 1. Personal perspective: Tourism is a popular leisure activity. Tourists can relax‚ have fun‚ ’recharge their batteries’‚ experience different customs and cultures (sight-seeing‚ sunbathing‚ visiting
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Marketing PRINCIPLES Contents Introduction 2 Task 1: The concept and process of marketing: 2 1(a) what is marketing and the process of marketing with diagram: What is marketing??? 2 1(b) Marketing orientations: 3 Task 2: The concepts of segmentation‚ targeting and positioning 5 2(a) New product opportunities does the changing family structure provide for consumer: 5 2(b) identifies the market segments: 5 2(c) Identify and explain market targeting strategy for new product: 5 2(d) Consumer
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Travel and tourism is a booming business From the inception of world‚ Human being always traveled from one part to the other part of the world. Initially human was had nomadic attitude‚ they moved to places to places in the search of food‚ shelter and safety. Still after the evolution of civilization human being traveled to other part of the world in search of job‚ wild life experience ‚ and to acknowledge the beauty of nature or monuments left by the time. This traveling attitude of human being
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TOURISM PUBLIC SECTOR The responsibility of government in developing‚ organizing‚ promoting its tourism industry is of primary importance in the Philippines. Presidential Decree No.189 (May 11‚ 1973) - Department of Tourism created by virtue. It is primary policy making‚ planning‚ programming‚ coordinating and administrative entity of executive branch in the development of the tourism industry‚ both domestic and international. DOT Major Functions: 1. Supervise the activities of the government
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LIST OF SIX MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This
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Contents Introduction: 1 Executive Summary: 2 LO1: Understand the concept and process of Marketing: 3 1.1Explain the various elements of the marketing process: 3 1.2 Evaluate the benefits and cost of marketing orientation for Boots: 4 LO2: Be able to use the concepts of segmentation‚ targeting and positioning. 6 2.1 Show macro and micro environmental factors which influence marketing decision for Boots. 6 2.2 Which segmentation criteria would be most applicable for the Boots? 7 2.3 A range of product
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Marketing Principles Task 1 – Understand the concept and process of marketing 1a) Following are the elements of the marketing process * Marketing strategy : Targeting * Marketing strategy : Segmentation * Marketing strategy : Positioning * Marketing strategy : Targeting : One need to focus on the following elements * ·Economic factors * ·Demographic elements * ·Technological trends * ·Political/legal events * ·Social/cultural environment *
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Assignment 1 Unit 11. Understand the Scope and nature of the Lifelong Learning Sector Lifelong learning can be described as the "continuous‚ voluntary‚ and self-motivated" pursuit of knowledge for either personal or professional reasons. Scientific and technological advances across the past fifty years have had a serious and major effect on learning needs and styles‚ and the term recognises that learning can no longer be divided into a place and time to acquire knowledge; school and university‚
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Managing and Marketing Tourism Tourism is regarded as a modern day engine of growth and is one of the largest growing industries globally . In 2012‚ G20 heads of state recognised tourism as a driver of growth and development‚ as well as a sector that has the potential to spur global economic recovery. Tourism can be defined as travel for different purposes which could be business‚ recreational or leisure. The world tourism organisation defines tourists as people who travel and stay in a place which
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1.1 Explain the various elements of the marketing process “Marketing is a business activity in which the organization‚ in order to satisfy the demands of the industry‚ decides the preferred items and/or solutions‚ familiarizes them with consumers‚ determines prices‚ arranges the product sales and impacts clients.” (Liu G 2011) The above definition is describing the core intention of promotion. “Marketing is the process used to find out which items or solutions may be of interest to clients‚ and
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