AMUL: Introduction If Amul has become a successful brand - if‚ in the trade lingo‚ it enjoys brand equity - then it is because we have honoured our contract with consumers for close to fifty years. If we had failed to do so‚ then Amul would have been consigned to the dustbin of history‚ along with thousands of other brands. For close to fifty years now‚ Amul has honoured its contract with the consumer. The contract that is symbolized by the Amul brand means quality. It means value for money. It
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satisfaction point of view. Hence keeping in view theses specific points my Centre point of study is TQM (Total Quality Management) WHY IS THIS PARTICULAR TOPIC CHOSEN Being a quality engineer we need to focus on the product quality and customer satisfaction. The key ingredient in TQM is meeting customers’ requirements with continual improvements in product as well services. The important elements of TQM are integrated in this model. A Total Quality oriented organization must have at least following
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I consider this work worthy for the award of the degree of Master in Business Administration. Signature of the Guide Date: (Name of the Guide) INDEX (Tentative) Project Report Hand-Book © S.N.J.B’s COE Dept. of MBA 2012-2013 PREFACE AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring toenter in management profession must have practical knowledge of the subject. The objective of
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NUMBER OF WORDS: 5058 ASSIGNMENT NO.2 OF “MARKETING OF SERVICES” “GUJARAT COOPERATIVE MILK MARKETING FEDERATION” UNDER THE BRAND OF AMUL [pic] Under the Guidance of Prof. Sham Sharma Submitted by (IPM Faculty) Annu Malik P.G.D.M 2ND SEM Acknowledgement Every work accomplished is a pleasure – a sense of satisfaction. However a number of people always stimulate
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presentation Introduction Three Quality Gurus Commonality of Themes of Quality Gurus DIFINITION OF QUALITY Five Approaches of Defining Quality System Approach for TQM Triangle of wisdom TQO HRM Customer Satisfaction Indicators for Customer Satisfaction Cost of Quality Benefits of TQM Conclusion INTRODUCTION TO TQM What is TQM? TQM is the integration of all functions and processes within an organization in order to achieve continuous improvement of the quality of goods and services. The
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processes by which a company can add value to its OM decisions including: * Cost * Quality * Delivery * Flexibility * Innovation COMPETITIVE PRIORITIES OF AMUL To be a market leader and stand above the competition are the goals of every business. As seen previously in manufacturing strategy‚ Amul employs one of the best practices for the manufacturing of its goods. It incorporates state-of-the-art
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Retailers Covered: 7 Area Retailer Ice Cream Brands Amul Distributor Matunga Mota’s Food Amul Wadala - Hasmukh Matunga Mama Foods Amul‚ Havmor Wadala – Hasmukh Matunga Magix Cream Bell NA Matunga Shri Krishna Amul‚ Havmor‚ Mother Dairy‚ Vadilal Wadala – Hasmukh Matunga Garden Fresh Mother Dairy‚ London Dairy‚ Havmor NA Sion Highland Amul Dharavi – Omkar Sion Maharashtra Stores Dinshaw NA 1. Mota’s Food: Keep only Amul because we have been keeping it since a long time
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and more complex‚ clients are also increasingly demanding higher standards for their delivery. Total quality management TQM has been recognized as a successful management philosophy in the manufacturing and service industries. TQM can likewise be embraced in the construction industry to help raise quality and productivity. Two case studies of construction companies showed how TQM can be successfully implemented in the construction industry. The benefits experienced include reduction in quality costs
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consequences. Total Quality Management (TQM) plays a big role in promising these results. Total Quality Management seems to be a confusing term for the layman. TQM is a philosophy advocated by Dr. Edward Deming‚ a world renowned quality guru. It was widely accepted by Japan from 1950 onward. They used this principle for continuous refinement of an organization-wide quality system. Since then many organizations around the world have adopted TQM or similar methodologies. There have been
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AMUL - A case study on IT in SCM A live case of Use of IT Amul is a leading food brand in India. It offers a wide range of products like milk‚ milk powder‚ butter‚ ghee‚ cheese‚ chocolates‚ Shrikhand‚ ice cream and many more. The brand name AMUL is derived from the Sanskrit word "Amoolya"‚ meaning priceless. The first products with the Amul brand name were launched in 1955. Since then‚ they have been in use in millions of homes in all parts
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