BSNL August marked an important transition at Bharat Sanchar Nigam Limited (BSNL). Gopal Das took over as chairman and managing director (CMD) of the state-run‚ integrated telecom service provider‚ following the retirement of former CMD Kuldeep Goyal. His appointment is being looked upon with much anticipation as a lot rides on him. The once-coveted telecom operator has been on a downward spiral and Das will need to dip into every resource and skill he has acquired during his 35-year-long telecom
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margin. Each organization has to come up with new marketing techniques to survive in the present competitive markets. This study analyses the marketing strategies adopted by BSNL to attract their customers. OBJECTIVES OF THE STUDY * To analyze the marketing strategies of BSNL * To identify the marketing performance of BSNL * To identify consumer perception about the company. * To know how
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[pic] TABLE OF CONTENTS 1. Acknowledgement 2. INTRODUCTION 3. BSNL SERVICE 4. Customer Relationship Management ➢ MARKETING STRATERGY • Marketing Objective • Marketing Process • Social Responsibility ➢ CONSUMER SERVICE 5. Complaints Handling ➢ Complaints: A Critical Form of Communication ➢ Why is Complaints Handling Important
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KURUKSHETRA‚ HARYANA GUIDED BY: SUBMITTED BY: Mr. YOGESH Monika Chauhan BSNL‚ KKR ROLL NO. 3509087 ECE
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BSNL Prepaid mobile customer can know the details of Main balance‚ Local & STD SMS balance‚ Voice Balance‚ FRC On-net Balance & Validity‚ GPRS Data Balance & Validity‚ On-net Video Call Balance & Validity etc.. 2G/3G GSM mobile prepaid vouchers which are called as scratch cards/cash cards allows the Prepaid GSM mobile customers to recharge their account by the following ways >> By dialing 123 from mobile phone and follows the IVRS instructions to recharge. >> Type
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NIGAM LIMITED (BSNL) SUBMITTED BY:- ARINDA MANDAL (ROLL NO.:-11202134) ABHINAV SRIVASTAVA (ROLL NO.:-11202135) PRITHI RAJ CHAKRABORTY (ROLL NO.:-11202136) MUNLINA SATPATHY (ROLL NO.:-11202137) Contents * Introduction * Market Position Of BSNL * Competitors Of BSNL * Objective Of BSNL * Marketing Strategy Of BSNL * Application Of Porter’s Generic Strategy * Porter’s Five Forces Related To BSNL * SWOT Analysis Of BSNL * BCG Matrix Of BSNL * Value Chain
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BSNL to revamp branding strategy {draw:rect} The move is in line with the industry trend where large integrated operators are offering all of its services under a single brand. {draw:rect} Thomas K Thomas New Delhi‚ Sept. 27 After Vodafone Essar‚ it is now the turn of State-owned Bharat Sanchar Nigam Ltd to undertake a major revamp of its branding strategy. The telecom major has decided to bring seven of its brands for various telecom services under a uniform identity. The
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: MARKETING RESEARCH AND SALES PROMOTIONAL ANALYSIS IN BSNL WITH SPECIAL REFERENCE TO BROADBAND & 3G SERVICES [pic] The project is entitled with marketing research and sales promotional analysis of Broadband & 3G services in BSNL (BHARAT SANCHAR NIGAM LIMITED) . Marketing research is an important term of the marketing ‚ an highly specialized
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SEM. – VII CERTIFICATE This is to certify that the training report entitled bSNL bROADBAND SERVICES submitted is a bonafide study work carried out by MR. MUDIT GUPTA under the supervision and guidance of SH. K.P.SINGH. During training period‚ trainee has learnt about overall exposure of RLU exchange‚ telecommunication network and bsnl broadband and 3G services. MUDIT GUPTA is a student of b.tech - ivth year‚ S.d. College of engineering and technology
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“A STUDY ON CUSTOMER SATISFACTION FOR BSNL MOBILE SYNOPSIS The Telecom industry is one of the leading and fastest growing in the world as communication plays a vital role in the world and especially in India. It acts as a major catalyst for the economic growth. BSNL has good brand awareness among the people. This could be attributed to its long history in the market and continued support from the Government. In today’s competitive world‚ BSNL has to provide excellent services to attain a major
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