British American Tobacco Malaysia is a largest tobacco company in Malaysia. This company is under a large tobacco group which is British American Tobacco Group. It is the second largest tobacco group in the world. Back to Malaysia‚ it owns 60% of market share in Malaysia. BATMalaysia producing and distributing risky product which is cigarette‚ it is restricted by many laws and regulation which set by the Malaysian Governments. One of the acts is Tobacco Products Control Act‚ 1993
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Tobacco use is a modifiable risk factor that is directly related to chronic diseases such as stroke‚ cancer and heart disease. The economic impact of tobacco use is significant‚ with an estimated 7.5 billion spent in Ontario alone in 2011 . Increased efforts by the government to reduce marketing venues have been implemented to attempt to reduce the incidence of smoking . In marketing a product‚ we often refer to the four ‘Ps’: price‚ promotion‚ product‚ and placement. The significance of marketing
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Young consumers might be more price responsive than adults because of lower disposable income. The researchers also found that price has more effect on the decision to smoke at all than on the number of cigarettes smoked by a smoker. Anti-smoking advertising had a negative effect on smoking participation but it did not change the number of cigarettes consumed by smokers. In 1982‚ Lewit and Coate used data with respondents 20 to 74 years old. They concluded that smuggling can bias results and that the
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Definition Advertising is a form of communication used to persuade an audience (viewers‚ readers or listeners) to take some action with respect to products‚ ideas‚ or services. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. Advertising messages are usually paid for bysponsors and viewed via various traditional media; including mass media such as newspaper‚ magazines‚ television
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Should Tobacco be Illegal Tobacco is deeply ingrained into the roots of America and is a very addictive and deadly force. Since the success of the first commercial crop in 1612‚ tobacco has been raking in billions of dollars annually.(CNN) Even today tobacco is one of the largest exports in the world despite the staggering number of deaths that it causes each year. So why is it that tobacco is still legal? I feel we should just get rid of it completely‚ but it isn’t that
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Aggressive Advertising Advertisements are everywhere‚ traveling by all ways possible‚ infiltrating the privacy that every person holds important to themself and their family. Ads may travel inconspiciously‚ while the final message they deliver through radio‚ tv‚ or billboards‚ is a harmful nuisance‚ and one that may root itself unscrupulously into the unconcious minds of honest people. Companies have taken on such aggressive promotional measures that advertising has become degrading‚ disruptive
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The Effects of Smoking Tobacco Olivia Nagel Biology 123 Professor Thompson May 6‚ 2014 ABSTRACT This paper talks about the effects of smoking tobacco on the human body. It also examines the effects that smoking has on the surrounding environment of the individual who is directly smoking. Smoking has been around for a very long time‚ and dates back to the 1600s. Smoking cigarettes can cause many types of health complications to the individual who is smoking such as bronchitis‚ asthma‚ and
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audiences and technological advances. I believe these are the biggest problems facing advertising today and for the decade ahead. First‚ I will go into generational characteristics and what problems they constitute. For the older World War II generation‚ ages 75 and up‚ they respond to traditional advertising of television‚ paper magazines‚ newspapers‚ and so forth. Very little are reached through social media and advertising with new technology. They do not spend as much money as the other generations
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The Negative Impact of Advertising to Children As citizens in the modern world‚ we are used to being bombarded with over 3‚000 advertisements over the course of our day (American Academy of Pediatrics‚ 2006). Advertisements are so common that we often do not realize we are viewing them. Originally‚ an advertisement was a way to reach the world. In the early days of television‚ the programming had to be entertaining for many demographics‚ because there were only a few channels that targeted a mass
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use is a substance‚ even when they understand the harm it can cause Tobacco products-cigarettes‚ cigars‚ pipes and smokeless tobacco can all be addicted. Everyone knows that smoking is bad for you‚ and most people that do it want to quit. In fact 35millionpeople make a serious attempt to quit each year. Unfortunately‚ most who try to quit on their own elapse-often within a week. Nicotine is one of the main ingredients in tobacco. Nicotine is a powerful drug that speeds up the brain and central nervous
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