Advertising
Promotional communications is currently going through a revolution in media in regards to generational characteristics of segmenting audiences and technological advances. I believe these are the biggest problems facing advertising today and for the decade ahead.
First, I will go into generational characteristics and what problems they constitute. For the older World War II generation, ages 75 and up, they respond to traditional advertising of television, paper magazines, newspapers, and so forth. Very little are reached through social media and advertising with new technology. They do not spend as much money as the other generations. They currently hold 43 percent of the four generations in America, which is huge. Most of them are not in the workplace anymore. What does this mean for advertisers? It means that they will have to do more segmented advertising or because of cost pick which generation to target. If they choose to advertise with traditional advertising they will be mostly be grabbing the this older generation, about possibly half of the Boomers, and smaller percentages of the X’s and Millennial’s.
For the Baby Boomers, ages 48 to 76, their generation is split in between parents becoming empty nesters and retirees. For the empty nesters they are still working and spend a lot of time building their lives yet. For the retirees, they are enjoying their every day being Sunday and get to pick up activities they always dreamed of doing still feel young enjoying working and doing projects. This is when most people reach real self fulfillment in their lives or at least seek it out. This is the least problematic generation for advertisers because they will still respond to traditional advertising and different media advertising. They enjoy spending money and like to be advertised to.
As for Generation X’s, who are the smallest generation of the ages 35 to 49, are worked hard and impacted greatly by the latest recession. They are not as freely of spending
First, I will go into generational characteristics and what problems they constitute. For the older World War II generation, ages 75 and up, they respond to traditional advertising of television, paper magazines, newspapers, and so forth. Very little are reached through social media and advertising with new technology. They do not spend as much money as the other generations. They currently hold 43 percent of the four generations in America, which is huge. Most of them are not in the workplace anymore. What does this mean for advertisers? It means that they will have to do more segmented advertising or because of cost pick which generation to target. If they choose to advertise with traditional advertising they will be mostly be grabbing the this older generation, about possibly half of the Boomers, and smaller percentages of the X’s and Millennial’s.
For the Baby Boomers, ages 48 to 76, their generation is split in between parents becoming empty nesters and retirees. For the empty nesters they are still working and spend a lot of time building their lives yet. For the retirees, they are enjoying their every day being Sunday and get to pick up activities they always dreamed of doing still feel young enjoying working and doing projects. This is when most people reach real self fulfillment in their lives or at least seek it out. This is the least problematic generation for advertisers because they will still respond to traditional advertising and different media advertising. They enjoy spending money and like to be advertised to.
As for Generation X’s, who are the smallest generation of the ages 35 to 49, are worked hard and impacted greatly by the latest recession. They are not as freely of spending