Advertising

Topics: Advertising, Promotion and marketing communications, Infomercial Pages: 6 (1895 words) Published: July 20, 2013
Definition
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for bysponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial,radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

10 Ways to Advertise your Business
 
If you have a work at home business that you run over the internet with a website you will need to get the word out and attract people to your site.There are several ways to do this. Just remember to have a budget and stick to it. Make a plan and do something every day to advertise your work at home business. It is a competitive world out there so try to be unique and original. Your advertising needs to pop out at people to get their attention. If they’ve seen it a hundred times, they’re not going to pay attention to yours. Make your potential customers want to see what you have to offer and want to keep coming back for more. It can be challenging and hard work, but in the end it will all be worth it when your business is a success. These are some of the things you can do to advertise your work at home business. Advertising both online and offline can bring customers to your business. Here are some ideas 10 Ways to Advertise your Business - Make a unique...

 
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Make a unique and exciting web page. If you are working online, this will be the heart and soul of your business. Make it as interesting as possible. You want potential customers to want to stay and read all the information you have to offer and buy your products. Write original articles and submit them to article directories. Use your website in your resource box and people will visit your website if the article intrigues them enough. Submit your website to link directories. The more exposure and back links to your site you can get, the better. Find link directories that are popular and have lots of traffic and you’ll have visitors in no time. Place online and offline classifieds. Find classified sites, there are paid and free, and submit eye catching ads. Make the title pop so people will instantly be drawn to it. Hand out flyers with your website address on them. Make flyers with a slogan or picture that will make people stop and look at it. Don’t be afraid to use some color. 10 Ways to Advertise your Business - Get some business...

 
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Get some business cards made up with your website address on them. Hand these out whenever you get a chance. You can add color to these also. Make use of the many traffic exchanges on the internet. Find as many as you can and pick the ones that interest you. Use as many as you’re comfortable with because you’ll have to surf and click for an hour or so a day to earn views to your site. Post in forums. Giving people advise on the things you know is building a reputation for you and putting a signature with your name and website address may send people to your site. It’s also a great place to learn from others that are doing the same or similar business as you are. Tell everyone you know about your business and before you know it they will tell others. It’s like a chain reaction, word of mouth can be powerful. Make a capture page. Sometimes they are called squeeze pages or splash pages. Make it short and to the point to grab the attention of the person reading it. They will put their name and email in the opt in form and become a subscriber in your list. You can send them your offers for as long as they are a subscriber. About the Author:

Tara Martindale specializes in helping people find the best work at home business opportunities available. Visit...
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