Memo#1 TiVo Case Marketing Management Cheng Zhang QUESTION ONE: Briefing the CEO TiVo is adding subscribers at healthy pace‚ but faces some serious issues that need to be resolved if the company is to move forward or remain viable. I believe there are three crucial areas that we should address: revenue enhancement‚ marketing‚ and research. The first issue is revenue enhancement - to generate positive cash flow. Due to competitive pressures and the general inertia potential customers
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Case: TiVo 1. What is Keast’s Decision Problem? Keast’s decision problem is what marketing mix should he follow? This includes the advertisements to be used‚ media to be followed and other marketing techniques that could be followed. Also a decision on how to reduce losses being made needs to be arrived at. One option was to decrease the price per set from $999 to $399 and thereby increasing volumes. 2. Based on the marketing plan towards the end of the case‚ what strategy do you see in
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Consumer Behavior- TiVo Case 1. As an emerging expert in consumer behavior‚ how would you tackle that mystery? • Identify potential customers and understand their needs. • Close the gap between intention to buy and action What do you think could be going on? • Make opinions leader and current customers attract prospects to buy. • Use promotion to stimulate desire to buy. What might “evangelists” mention as a cause of their failure to sell TiVo to their friends? • No interest in
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Weaknesses * Lackluster sales because it’s the first in digital video recorder category. * Functions were difficult and confusing to explain to customers. * Ineffective communication with its consumers. * The manufacturers ’reps couldn’t give TiVo the amount of support it required. * Expensive product with additional service fee for recording and no reference point * Restricted promotional activities Threats * Traditional markets will implement defensive strategies to protect
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GROUP PROJECTS GUIDELINES MARKETING Group Case Analysis Write-up (20%) You are required to submit 4 group case analyses assignments. Each will count for 5% of the final grade and these assignments are to be done with your study group. Each write-up must begin with a concise executive summary (no more than 200 words). All assignments should be submitted in class. The main case analysis report should be written using 12-point Times New Roman font‚ double-spaced‚ with one-inch margins on all
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CAM 1 Instruction sheet V 2.1 Students will perform a Case Analysis Memoranda (CAM) assignment. The name of the case is Meli Marine which is available from Richard Ivey School of Business‚ Harvard or from the WLU book store. This instruction sheet covers this assignment. This is a close case assignment The marking and overall assessment will be based on how students answered the posted question based on the information found in the case and nowhere else. This assignment has a specific due
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BMA799 Strategic Management Semester 2‚ 2013 THIS UNIT IS OFFERED IN: Hobart & by distance Teaching Team: Dr Dallas Hanson CRICOS Provider Code: 00586B Contact Details Unit Coordinator: Campus: Room Number: Email: Phone: Fax: Consultation Time: Dallas Hanson Hobart 305 Dallas.Hanson@utas.edu.au +61 3 6226 1877 +61 6226 2170 TBC Flexible Education Office Coordinator: Email: Phone: Room Number: Campus: Ms Latha Jeyaraj Flexible.Education@business.utas.edu.au 1800 449 902 (toll
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STRATEGIC MANAGEMENT (MGT431) GUIDELINES FOR THE WRITTEN STANDARDIZED CASE ANALYSIS I. Overview: The introduction of your paper should acquaint the reader with the company being analyzed and demonstrate your ability to succinctly describe the company from a historical perspective. Take this opportunity to highlight key factors and past strategies‚ which have led the company to its present position. It is important for you to understand precisely why the company has been successful
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place. A business case is a narrative that describes a situation that has taken a decision. sometimes the case describes a managerial situation requiring Other times‚ it may portray what appears as a business success or a managerial mistake. e .trd.nt frequently studies theories as though they exist in isoi-ation‚ while all other activities are held constant or in abeyance- This constancy and isolation do not exist in real situations. The purpose of a case is to transclnd the process of learning
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GB 459 Final Case Analysis Presentation Instructions and Guidelines Part 5 of your group case analysis is a 20 minute group oral presentation. This semester the presentation will be recorded using the Blackboard Collaborate tool integrated in to our course web site. If you attended the Glo-bus orientation‚ you have already participated in a Collaborate session and have your computer set up with the right Java and other settings. If you did not attend a Glo-bus orientation via Collaborate‚ go to the
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