"Tivo inc tivo versus cable and satellite dvr can tivo survive" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    Tivo

    • 710 Words
    • 3 Pages

    Case 17: TiVo 2008 Rosatase‚ Alaina P. March 14‚ 2013 EXECUTIVE SUMMARY TiVo was developed by Jim Barton and Mike Ramsay through a corporation they named "Teleworld" which was later renamed to TiVoInc. Though they originally intended to create a home network device‚ it was redesigned as a device that records digitized video onto a hard disk. They began the first public trials of the TiVo device and service in late 1998 in the San Francisco Bay Area. After exhibiting at the

    Premium Satellite television

    • 710 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Tivo

    • 425 Words
    • 2 Pages

    standpoint. What is TiVo? What factors facilitate its adoption? What factors make adoption difficult? Who is TiVo best suited for? (1) TiVoDVR(digital video recorder)軟硬體整合技術的企業,消費者可將各項來源如傳統天線、有線電視、直播衛星及透過區域網路(LAN),以指定或邊看邊錄的創新體驗.透過EPG(Electronic Program Guide)介面,依方便的時間享受以電視為核心的數位家庭娛樂. (2) 下列以學者Roger提出的「創新擴散」理論中ACCORD模型來說明吸引消費者及阻礙因素: Factors Influencing the Adoption Process What factors facilitate its adoption? What factors make adoption difficult (Relative)Advantage TiVo化被動為互動,顛覆消費者的模式與習慣,以專屬硬體和軟體讓消費者掌握電視節目控制權,利用時間差效應(time

    Premium Motivation Optimism Income

    • 425 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    TiVo

    • 366 Words
    • 2 Pages

    Case study: TiVo   1. What are TiVo’s competitive advantages? Disadvantages? - Advantages: TiVo can offer many features that others can’t‚ such as the ability to stream television‚ photos and music‚ although Media center PC’s offer more features than TiVo. Moreover‚ TiVo offers many services such as "wish list"‚ "season passes"‚ the capability to provide interactive ads with specific TV programs and the ability to collect fine-grained data on consumer viewing habits. Another advantage is the

    Premium Remote control Gramophone record Media technology

    • 366 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Tivo

    • 2406 Words
    • 10 Pages

    In the TiVo case‚ Brodie Keast‚ TiVo’s vice president of marketing and sales is trying to ensure a positive consumption of his relatively new product‚ the TiVo. TiVo’s marketing team intended to get the idea of TiVo across through catchy communications campaign‚ with a boldly humorous tone that would help consumers envision how TiVo restored the fun of television. TiVo was founded by two men who left Silicon Graphics‚ a leading provider of 3D graphics hardware and software‚ in August 1997. These

    Premium Television Marketing

    • 2406 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Tivo

    • 1074 Words
    • 5 Pages

    inertia of prospects and the evangelical zeal of TiVo users.” As an emerging expert in consumer behavior how would you tackle that mystery? What do you think could be going on? Beyond your pet hypothesis‚ try to be creative and list a large number of conflicting hypotheses by taking multiple points of view. What might “evangelists” mention as a cause of their failure to sell TiVo to their friends? What might a “couch potato” say about his reluctance to buy TiVo? What would you expect a top executive at

    Premium Marketing Hypothesis Scientific method

    • 1074 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Tivo

    • 449 Words
    • 2 Pages

    The case analysis of the TIVO Question 1: Analyze the situation from the consumer’s standpoint. What is TIVO? What factors facilitate adoption? Who is TIVO best suited for? From the customer’s standpoint: (1)TIVO was a solution to help you to decide what and when you want to watch on the TV‚ it make the customer watch TV more convenient and effective because it have several new functions like pausing‚ fast forwarding and replaying‚ flexible recording services that customers have never experienced

    Premium Television Target market Microsoft

    • 449 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Tivo

    • 545 Words
    • 5 Pages

    fees strong strategic ties with Sony and Philips‚ co branding competition Replay TV Ultimate ReplayTV: comparable quality‚ pause live TV‚ record programs‚ price $200 above TiVo Key: quickskip UltimateTV: watch and record‚ simultaneously‚ 30s skip‚ subscript Customers The average American spends 4.3 hours/day watching tc After TiVo: 31% 31% strength innovators high customer satisfaction widespread availability unlimited funding weakness lack of brand awareness lack of product education lack of

    Premium Marketing

    • 545 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Tivo Case

    • 1547 Words
    • 7 Pages

    TiVo 2007 Case Analysis After seven years of loss-making‚ and in the face of new competition and a changing environment‚ TiVo must now craft a strategy propelling them into profitability and securing a position with a sustainable competitive advantage. According to Exhibit 3‚ The Home Entertainment Ecosystem‚ TiVo’s future and ability to be profitable depends on two factors. Factor 1: Their ability to be successful in stand-alone DVR sales within retail stores Factor 2: Their ability to form

    Premium Marketing Income Revenue

    • 1547 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Tivo Case

    • 746 Words
    • 3 Pages

    STRATEGIC INFLECTION: TiVo in 2003 TiVo and Digital Video Recorder (DVR) Industry Since the first time of the new DVR (Digital Video Recorder) industry‚ TiVo was clearly the leader in this new field. The first commercial broadcast quality video recorder was released Betamax video system by Sony in 1975. Two years later‚ JVC released the competing standard VHS (Video Home System). JVC formed early alliances with Matshushita Electric which had a large global distribution network. As a result

    Premium Television Film Marketing

    • 746 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Tivo Case

    • 795 Words
    • 3 Pages

    TiVo in 2005 Analysis Introduction: TiVo is a personal TV provider for DVR technology (Software/service and Hardware). Incorporated in 1997‚ TiVo created an interactive television system with the idea of recording digital video on a hard disk. TiVo gives an opportunity to consumers to select what they wanted and when they wanted‚ by recording‚ playing back‚ and pausing live television. It has managed to gain over 3M subscribers as of 31st Jan 2005 along with a brand name for itself. TiVo converged

    Premium Marketing Television

    • 795 Words
    • 3 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50