Case 17: TiVo 2008
Rosatase, Alaina P.
March 14, 2013
TiVo was developed by Jim Barton and Mike Ramsay through a corporation they named "Teleworld" which was later renamed to TiVo, Inc. Though they originally intended to create a home network device, it was redesigned as a device that records digitized video onto a hard disk. They began the first public trials of the TiVo device and service in late 1998 in the San Francisco Bay Area. After exhibiting at the Consumer Electronics Show in January 1999, Mike Ramsay announced to the company that the first version of the TiVo digital video recorder would ship "In Q1," (the last day of which is 31 March) despite an estimated four to five months of work remaining to complete the device. Because 31 March 1999 was a blue moon, the engineering staff code-named this first version of the TiVo DVR "Blue Moon". The original TiVo DVR digitized and compressed analog video from any source (antenna, cable or direct broadcast satellite). TiVo also integrates its DVR service into the set-top boxes of satellite and cable providers. In late 2000, Philips Electronics introduced the DSR6000, the first DirecTV receiver with an integrated TiVo DVR. This new device, nicknamed the "DirecTiVo," stored digital signals sent from DirecTV directly onto a hard disk. In early 2000, TiVo partnered with electronics manufacturer Thomson Multimedia (now Technicolor SA) and broadcaster British Sky Broadcasting to deliver the TiVo service in the UK market. This partnership resulted in the Thomson PVR10UK, a stand-alone receiver released in October 2000 that was based on the original reference design used in the United States by both Philips and Sony. TiVo ended UK unit sales in January 2003, though it continued to sell subscriptions and supply guide data to existing subscribed units until June 2011. TiVo branded products returned to the UK during 2010 under an exclusive partnership with cable television provider...
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