Table of Contents Introduction 3 Company Background 3 Scoot 3 Products and Offerings 4 Why Scoot? 5 Critical Analysis 5 External Environment - PESTEL 5 Political 6 Economic 6 Social 7 Technological 7 Environmental 7 Legal 8 Industry Analysis - Porter’s Five Forces 8 Bargaining Power of Customers 9 Bargaining Power of Suppliers 9 Intensity of Competition 10 Threat of New Entrants 10 Threat of Substitutes 10 Internal Analysis 11 Resource Based View 11 Competitor Analysis 12 SWOT Analysis 12 Conclusion
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AirAsia can minimize cost substantially compared to Full-service carrier. Apart from Cost leadership‚ AirAsia also provide differentiation competitive advantages‚ according to the ambition of being a low-cost but high-quality and innovative airline. AsiaAsia offer many new experiences to users‚ such as full-electronic booking system‚ Short-Messaging Service booking‚ and Self check-in counter‚ etc. Due to Joint Venture with local carrier in SE Asia countries‚ AirAsia can expand route’s variety rapidly
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Analysis of Shareholdings List of Properties Held Notice of Annual General Meeting Proxy Form More Than Just Low Fares vision & strategy Management Strategy Maximise Shareholders’ Value AirAsia’s goal is to establish itself as a leading low cost carrier in Asia. The principal components of AirAsia’s strategy are as follow: • • • • Profit creation by expanding business reach within Asia Expand routes and network via a prudent calculated manner Invest and enhance brand – raising investors’ returns
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Reported Airline Ancillary Revenue Surged to $27.1 Billion in 2012—Up 19.6% in One Year Analysis from IdeaWorksCompany‚ sponsored by CarTrawler‚ adds Air France/KLM‚ Korean Air‚ and Virgin Atlantic to the list of top ancillary revenue carriers for 2012. Dublin‚ Ireland & Shorewood‚ Wisconsin‚ USA‚ 05 June 2013: IdeaWorksCompany‚ the foremost consultancy in the area of airline ancillary revenues‚ and CarTrawler‚ the leading provider of online car rental distribution systems‚ today announce the
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ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY Instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110
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Southwest Airlines Culture‚ Values And Operating Practices Essay retrieved from http://www.antiessays.com/free-essays/12682.html Case Study Southwest Airlines: Culture‚ Values and Operating Practices (in Thompson‚ A. A.‚ Strickland. A. J. and Gamble‚ J. (2005) Crafting and Executing Strategy (Fourteenth Edition)‚ McGraw-Hill‚ New York‚ pages C-636– C-664). Tasks The case study‚ prepared by Arthur A. Thompson‚ University of Alabama‚ and John E. Gamble‚ University of South Alabama‚ focuses on
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Introduction to the Organisation “AirAsia” as their motto “Now everyone can fly” as stated in ‘Airlines Malaysia’ (2010)‚ truly made possible for every class of passengers to get to their destinations‚ at minimal cost with LCC (Low Cost Carrier) principles‚ in Asia-Pacific counties. Established as “AirAsia” from 2001‚ KLIA (Kuala Lumpur International Airport) became its first LCCA and since then services have only superior‚ bit by bit. The organization has opened a sister service named
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1. Outlook of Domestic and International Tourism in the Philippines: • According to the Philippine National Tourism Development Plan 2011-2016‚ DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision‚ they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6.6 M international arrivals and 34.8 M domestic travellers generating
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* Increased emphasis on national and airport security * Economic The overall economic climate in the United States prior to the events of September 11‚ 2001 called for a mild recession and the airline industry was wrestling with discount carriers. The pre 9-11 airline climate forecast a slight contraction as a result of the reversionary climate which was dramatically impacted by the events of 9-11 and the resulting economic aftermath (Ito et al‚ 2003): * Dramatic slowdown of the economic
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Since commencing operations in August 2006‚ it has established itself as one of India’s leading airlines using its model of efficient‚ low-cost operations and by attracting customers with low fares. IndiGo is the largest low cost carrier in Indiaand is India’s largest carrier by market share as of August 2012.As of March 2012 it is the only airline in India making profits.Aditya Ghosh‚ a former lawyer‚ is credited for the growth of the airline since he joined as the President in 2008. Indigo Airways
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