Version 1.0 Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia
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FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The head office of Firefly is located at Sultan Abdul Aziz Shah Airport in Subang‚ Selangor. The first flight of the Firefly was from Subang Sultan Abdul Aziz Shah Airport to Penang International Airport‚ on the 2nd April 2007. Besides Airline of
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Southwest Airlines is considered to be the most successful budget airline in the U.S. Since 2000‚ the number of passengers flying Southwest has increased more by more than 28 million annually‚ whereas passenger traffic on domestic routes for other carriers declined. The airline is dedicated to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. Southwest has weathered numerous challenges since its beginning but has found a
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disposable income on hand and able to afford to travel. Active promotion by SIA and Singapore Tourism Board (STB) promise more people to travel with SIA‚ leading to higher revenue. 2. What do you think of this model considering Low Cost Carrier concept and Premium Class Concept? SIA adopted Sales Revenue Model by providing the best service to its customer to increase the sales. The different with Low Cost
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3) Ryanair was introduced as a low-cost airline in 1991‚ CEO Michael O’Leary used the low-cost American‚ SouthWest airline model to plan their tactical direction. Ryanair has set values‚ which they want to succeed in such as: product leader‚ operationally excellent and being intimate with their customers. ( Dbuccellato2011‚ 2012) As for Southwest airlines‚ it is a people-oriented company and uses that orientation to leverage its advantages. It cuts costs by having employees who work for a company
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and creativity! CEB is the first local airline to introduce e-ticketing‚ prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience with CEB‚ as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights‚ together with its entertaining inflight magazine . CEB also partnered with various destination hotels‚ car rental service‚ travel insurance and entertainment ticketing
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airfares at a profit” (AirAsia 2011)‚ and their vision statement “To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares” (AirAsia 2011).. The industry for low cost carriers (LCC’s) in Asia is highly competitive.
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“Keep Climbing‚ Delta.” Executive Summary: How does the price of crude oil affect an airline’s profits? How can Delta respond to possible loss of profits from fluctuating oil prices? The airline mergers and consolidations over the past decade have shifted competitive focus from increasing market share to obtaining and preserving profitability. One expense over which airlines have little control is the price of oil. The volatility of its price is partially due to geopolitical uncertainty
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tend to stick with the American vernacular) has been the subject of intense interest and study. The “Southwest effect”‚ basically the drop in fares that occurs when a low-fare airline begins serving an airport that had previously had no low-fare carriers‚ has become part of the vocabulary of air transportation. This paper looks at just how successful the low cost model is taken in it broadest context. In particular‚ while there have clearly been airlines pursuing the low cost approach that have largely
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Executive Summary Jetstar Airways is an Australia low-cost carrier airline based in Melbourne‚ Australia. It is a wholly owned subsidiary of the Qantas Group. Qantas established Jetstar in 2003 as a response to main competitor airline Virgin Australia (formerly known as Virgin Blue). Despite its low cost‚ Jetstar operates an extensive domestic network and is the world’s largest long-haul low cost carrier. Jetstar operates to destinations in Asia the Pacific Ocean‚ with future plans of expanding
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