The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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JetBlue and Song: Competitive Rivalry between Low-Cost Carriers Case Analysis 2 Kathleen Quicho Prof. Rosalinda B. Lacerona Faculty‚ MGE 11A Time Context 2013 (Present) JetBlue is a United States domestic airline company who operates on a low-cost principle which translates into cheaper airfares to its customers. In February 2007 JetBlue underwent a particular event that could have been its last. Since its beginning in 1998 JetBlue became the 11th largest company in the industry
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Air Asia is a carrier which was built up in 1993 and began its operations on November eighteenth‚ 1996. On 2nd December 2001‚ the vigorously obligated carrier was obtained by Tony Fernandes‚ proprietor of Tune Air Sdn Bhd for the token whole of RM1 (Jusmpstart Malaysia‚ 2011). As a feature of the buy‚ Tony likewise took up the RM40million obligation. In any case‚ under the initiative of Tony Fernandes‚ today‚ Air Asia is a world renowned ease carrier that works broad systems both locally and globally
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Premium1116 Words5 Pages Ryanair case Summary: Ryanair- the low-cost and no- frills airline Ryanair (founded in 1985) was providing scheduled passenger airline services between Ireland and the United Kingdom. The airline is competing with the carrier: Air Lingus (that had the monopoly position before) in 1990 the passengers’ volume Premium8428 Words34 Pages Case study |Business Resources for Students[pic] | | | |[pic] Premium20006 Words81 Pages Nucor case file The steel industry grew quickly
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told to consider VSS‚ New Straits Times‚ http://findarticles.com/p/news-articles/new-straits-times/mi_8016/is_20051115/mas-told-vss/ai_n44308310/‚ retrieved on 18th July 2011. 11) Inagaki‚ K. & Kachi‚ H. (22 July 2011). ANA‚ AirAsia to Lauch Budget Carrier in Japan‚ Wall Street Journal‚ http://online.wsj.com/article/SB10001424053111903554904576459343747124046.html‚ retrieved on 20th August 2011. 12) Inagaki‚ K. (17 August 2011). Low-Cost Flights Hard Sell in Japan‚ Wall Street Journal‚ http://online
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other carriers. [Please refer to Appendix - Porter’s Five Forces of Competitive Position]. Presenter wish to look into Air Asia airlines case for the paper discussion and shared how they survived in the low cost carrier mainstream beginning from their day as a new entrant in 1996 and successfully carved their brand name internationally. Introduction There is not much competition in the airlines industry in Malaysia as the most dominant is Malaysia Airlines which is the legacy carrier and Air
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Malaysia. It has been named as the world’s best low-cost airline‚ and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia‚ Indonesia AirAsia‚ Philippines AirAsia‚ HYPERLINK "http://en.wikipedia.org/wiki/AirAsia_Japan" \o "AirAsia Japan" AirAsia Japan and HYPERLINK "http://en
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oversight of air fares‚ carrier routes‚ and the entry of new competition into the industry. The Airline Deregulation Act of 1978 ultimately phased out the Civil Aeronautics Board‚ which had governed these aspects of the airline industry since the late 1930s. This action exposed traveling passengers for the first time to true market forces and caused major fallout among the airlines. Mergers and bankruptcies became the norm until the industry stabilized with several major carriers and a host of smaller
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IndiGo Airlines The aviation sector is one of the major economic drivers for prosperity‚ development and employment in a country. The rapidly expanding aviation sector in India handles about 2.5 billion passengers across the world in a year. Currently‚ India is the ninth largest civil aviation market in the world. India is expected to be amongst the top five nations in the world in the next 10 years. But the Indian Aviation industry has been going through a turbulent phase over the past several
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University of Nottingham “The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain” James Shrager MA Corporate Strategy and Governance 1 The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain By James Shrager 2007 A
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