Marketing Plan of Indigo Airlines
IndiGo Airlines
The aviation sector is one of the major economic drivers for prosperity, development and employment in a country. The rapidly expanding aviation sector in India handles about 2.5 billion passengers across the world in a year. Currently, India is the ninth largest civil aviation market in the world. India is expected to be amongst the top five nations in the world in the next 10 years.
But the Indian Aviation industry has been going through a turbulent phase over the past several years facing multiple headwinds. With the government allowing 49% of FDI in civil aviation recently there is going to be a lot of happenings in this particular sector.
So we as a group decided to focus upon one of the major domestic players in our civil aviation industry i.e. IndiGo Airlines
Group C6 Group Members: 1) Aditya Khajuria (2012130) 2) Mallika Grover (2012151) 3) Raunak Arora (2012169) 4) Rohan Harsh (2012173) 5) Shreya Chaurasia (2012175) 6) Vinay Harinarayanan (2012184) 7) Vineet Shreshtha (2012185) COMPETITORS AND THEIR MARKET SHARE:
The following are the competitors and their market share in the Indian market.
Data From FEB-2012. KFA has lost major part of their market share since then.
CORPORATE OBJECTIVE:
We believe that we offer the lowest fares by staying focused, which keeps our costs down without cutting corners or compromising on things that matter.
IndiGo is built for people with things to do, places to be, people to see - who don't want to waste time, money or energy in the process. By minimizing the cost/time/tension of air travel, IndiGo opens up a
The aviation sector is one of the major economic drivers for prosperity, development and employment in a country. The rapidly expanding aviation sector in India handles about 2.5 billion passengers across the world in a year. Currently, India is the ninth largest civil aviation market in the world. India is expected to be amongst the top five nations in the world in the next 10 years.
But the Indian Aviation industry has been going through a turbulent phase over the past several years facing multiple headwinds. With the government allowing 49% of FDI in civil aviation recently there is going to be a lot of happenings in this particular sector.
So we as a group decided to focus upon one of the major domestic players in our civil aviation industry i.e. IndiGo Airlines
Group C6 Group Members: 1) Aditya Khajuria (2012130) 2) Mallika Grover (2012151) 3) Raunak Arora (2012169) 4) Rohan Harsh (2012173) 5) Shreya Chaurasia (2012175) 6) Vinay Harinarayanan (2012184) 7) Vineet Shreshtha (2012185) COMPETITORS AND THEIR MARKET SHARE:
The following are the competitors and their market share in the Indian market.
Data From FEB-2012. KFA has lost major part of their market share since then.
CORPORATE OBJECTIVE:
We believe that we offer the lowest fares by staying focused, which keeps our costs down without cutting corners or compromising on things that matter.
IndiGo is built for people with things to do, places to be, people to see - who don't want to waste time, money or energy in the process. By minimizing the cost/time/tension of air travel, IndiGo opens up a