Swot Analyses for Tui

Only available on StudyMode
  • Download(s) : 79
  • Published : February 15, 2012
Open Document
Text Preview
Porters five forces for Expedia

Chapter 1 – American Airlines
* PEST Analysis
The utilization of a PEST analysis with regard to American Airlines takes into account the political, economic, social and technological (NetMBA, 2004) environment the industry is embroiled in and how this has, is and will threaten to impact its operations and profitability. It must be remembered that the  number of possibilities concerning macro-environmental aspects is almost limitless, thus concentration will be paid to those areas perceived to have the highest impact. * Political

The political stability of the United States was severely shaken by the terrorist events of September 11, 2001, and this directly resulted in a catastrophic drop in business as well as personal air travel (Ito et al, 2003). The preceding along with the following areas have impacted negatively on earnings as well as profitability among the majors: * Pricing regulations

* Wage legislation and union requirements
* Deregulation policies of 1978
* Increased emphasis on national and airport security
* Economic
The overall economic climate in the United States prior to the events of September 11, 2001 called for a mild recession and the airline industry was wrestling with discount carriers. The pre 9-11 airline climate forecast a slight contraction as a result of the reversionary climate which was dramatically impacted by the events of 9-11 and the resulting economic aftermath (Ito et al, 2003): * Dramatic slowdown of the economic growth rate

* Increase in fuel costs
* Balance of trade accounts
* Inflationary and fluctuations of the dollars against the Euro, and Yen * Social
The emphasis on September 11th throughout these varied analysis is due to the sweeping impact that event had on global events in all theatres. The social implications thus shaped or amplified are as follows (Mayer, 2002): * Increased layoffs impacting all...
tracking img