1822-6515 ECONOMICS AND MANAGEMENT: 2011. 16 NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION Eva Chlebišová1‚ Jana Kyzeková2‚ Markéta Zajarošová3 1 Technical University Ostrava‚ Czech Republic‚ eva.chlebisova.st@vsb.cz Technical University Ostrava‚ Czech Republic‚ jana.kyzekova.st@vsb.cz 3 Technical University Ostrava‚ Czech Republic‚ marketa.zajarosova@vsb.cz 2 Abstract Approach to the business-to-business communication goes through the significant changes. The global
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Marketing Marketing is a total system of interacting activities designed to plan‚ price‚ promote and distribute products to present and potential customers Role of marketing • Strategic role of marketing goods and services A common goal in business is profit maximisation. The strategic role of marketing is to translate this into a reality. The business will look to how it can increase its sales‚ and that means there will be an increase in profits. The marketing plan helps show strategies in
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Major use of cash = Investment in depreciable assets. 2. Cash flow from operation was greater than net income as the firm was reporting a net loss of $320.6 million. The major reason was a big chunk of allocation from depreciation and amortization as well as an allocation of $125.3 million
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the world today. Popular games like‚ World of Warcraft‚ see thousands of people around the world interact with one another. With this interaction the creation of virtual economies becomes apparent. This paper argues that players of World of Warcraft are taught basic business concepts and ideas which can translate into real life business lessons. The paper will firstly define the nature of World of Warcraft as a massive online game. It will then examine and explain a series of in-game business concepts
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your detailed response to my original email. I am pleased to know you would like further knowledge of my completion of the Business Edge Program undertaken through my Bachelor of Business at Edith Cowan University. The program helped me develop a hybrid of skills related to the sales support role in which I have applied for. The following email represents the key aspects Business Edge has specified within my time in the program. I will thoroughly dissect each graduate component I have gained during
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Creating‚ Financing‚ and Marketing a Business There are three types of partnerships - a general partnership‚ limited partnership‚ and limited liability partnership. General partnerships consist of two or more partners who are both responsible for the business. They share the assets and profits‚ as well as the liabilities and management responsibilities for running the business. A business owner may opt for either a limited partnership or a limited liability partnership. In a limited partnership
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Executive Summary: OnSite Marketing‚ Inc. (OMI) aims to provide advertising‚ marketing‚ and public relations services to targeted business environments in the Automotive Aftermarket industry. OMI intends to leverage the thirty plus years that co-owner Steve Crain has in the automotive arena‚ especially as it related to his position as the Director of Marketing for SEMA (Specialty Equipment Market Association) where he helped SEMA‚ the non-profit organization that is the core of the Automotive
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Research. Retrieved November 2‚ 2011‚ from www.psychologicalscience.org: http://www.psychologicalscience.org/observer/0301/prescol.html Cherry‚ K. (2006). Explanations for Forgetting: Reasons Why We Forget. Retrieved November 2‚ 2010‚ from About.com Psychology: http://psychology.about.com/od/cognitivepsychology/tp/explanations-for-forgetting.htm Gerrig‚ Richard‚ J.‚ & Zimbardo‚ P. G. (2002). Glossary of Psychological Terms. Retrieved October 27‚ 2011‚ from American Psychological Association: http://www
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how information technology puts powerful tools in the hands of global martekers. technology is very important in now times this is why in every area of the business technology is a very important tool‚ information technology and international marketing are working very closely; information technology innovations is improving marketing process and the way we interact with the customers. So thanks to information technology markters now have more information about customers and they can reach them
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Explanations of forgetting Forgetting has multiple meanings in psychology‚ in general it refers to a person’s loss of the ability to recall or a thing they have already learned. This essay will examine the different explanations of forgetting – specifically trace decay‚ displacement‚ interference and/or cue dependent forgetting. Forgetting from STM is usually explained in terms of the information being removed from a limited capacity store. This is due to a lack of availability. The capacity and
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