Pizza hut - Presentation Transcript 1. Pizza Hut o By Anupam Kumar o 06BS0550 2. Background o Pizza Hut is the largest pizza restaurant company in the world based in Addison‚ Texas‚ USA specializing in American-style pizza o It has 34‚000 outlets in 100 countries o Employing more than 300‚000 people 3. History o Our story began with one small restaurant and two young brothers - Dan and Frank Carney. In 1958 they were struck by inspiration‚ and opened the first Pizza Hut in Wichita
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Marcus Griffiths SWOT ANALYSIS OF PIZZA HUT Is a restaurant chain and international franchise based in Addison‚ Texas‚ USA (a northern suburb of Dallas) specializing in American-style pizza along with side dishes including (depending on location): buffalo wings‚ breadsticks‚ and garlic bread. Pizza Hut is the world ’s largest pizza restaurant chain and is a subsidiary of Yum! Brands‚ Inc.‚ whose restaurants total approximately 34‚000 restaurants‚ delivery-carry out units‚ and kiosks in 100 countries
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& The Economy 1. What are the implications of Pizza Hut’s big price cuts for its brand image? As stated Pizza Hut’s brand image is neither fast food nor full-service. It delivers average quality products for average prices. Previously‚ it was marketed as a “more for the same” value proposition (Kotler & Armstrong‚ 2012).Yet‚ it has done something that shocked the whole market. It has cut the prices up to 50%. Doing that‚ Pizza Hut is fully reforming its brand image. They are implementing
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prices for each of the items sold at a Pizza Hut venue in 2012. Pizza $16.50 Chicken Meals $9.00 Side Dishes $3.00 Desserts $2.50 Beverages $2.00 Volume sold The volume sold is the number of individual inventory or total sales of a company within a particular timeframe. In the case of Pizza Hut‚ the volume sold for the 7556 U.S locations was recorded in 2012 as: Specific Inventory | Amount sold in individual stores | Amount sold in USA | Pizza | 825‚227 | 6‚235‚415‚212 | Chicken
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History When it comes in tossing around pizza no one can beat Pizza Hut the world’s largest and successful Pizza chain with over 12‚689 restaurants in 88 countries around the globe. Thanks to a bright suggestion of a friend‚ $ 600 starting money from a mother and two enterprising brothers. The current world’s largest and most successful pizza restaurant‚ PIZZA HUT was made. The two brothers named Dan and Frank Carney are of the pioneers of the now well-known pizza restaurant. They began in 1958 and borrowed
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The Pizza Company VS The Pizza Hut It is surprising that Pizza has become a popular food among Thai people. The Pizza Company and The Pizza Hut‚ the only two biggest pizza companies in Thailand‚ have contended for the pizza leadership for many years. People consume so much of pizzas that pizzas have been in the top ten Thais’ favorite foreign cuisine. While using service of these two companies‚ have you ever noticed the distinction between the two companies? Actually‚ there are three qualities
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Pizza Hut Marketing analysis-5cs Customers The basic need that seeks to satisfy Pizza Hut is to offer some food to customers‚ but also Pizza Hut offer variety of products as customers seek greater choice in relation to different types of pizzas‚ types of pizzas mass‚ side dishes‚ too the customers seek facilities that will provide comfort and a staff that treats customers with courtesy and speed‚ the customers seek innovation in products and they are interested in new types of pizzas
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31 THE RETAIL DISTRIBUTION CHANNEL C H A P T E R 2 Early in 2005‚ IBM Business Consulting Services released a survey that compiled in-depth interviews with more than 100 sales‚ marketing‚ and merchandising executives at over 20 consumer products and retail companies. Only 9 percent of the retailers felt their suppliers had “a good understanding” of their business objectives. The gist of the survey was that retailers felt the product manufacturers have focused their efforts on the end
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Robi Locator 1. Service name : Robi Locator 2. Access modes : USSD‚ WAP & SMS 3. Short code : 1818 4. Target Base : All Subscribers 5. Service overview: This is a location based service whereby the subscribers will be able to find their friends location from anywhere inside the country. The subscribers can find their friends‚ send their own location‚ set daily location alert‚ etc. Features: * Checking friends’ location * Sending own location
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LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product‚ the entrepreneur has to decide channels or routes through
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